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Marketing Mix of Tesco: Doc

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Added on  2021-02-21

Marketing Mix of Tesco: Doc

   Added on 2021-02-21

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Introduction toMarketing
Marketing Mix of Tesco: Doc_1
Table of ContentsINTRODUCTION...........................................................................................................................1Manner in which marketing techniques are used to market products in two organisations........1Limitations and constraints of marketing...................................................................................2Use marketing research for marketing planning........................................................................3Explain how and why groups of customers are targeted for selected products..........................4Develop a coherent marketing mix for a new product or service...............................................4CONCLUSION ...............................................................................................................................5
Marketing Mix of Tesco: Doc_2
INTRODUCTIONMarketing is a formative business function in which numerous set of actions are involvedsuch as , creating, delivering and communication of an organisation products and services tocustomers. Best form of marketing lead company towards gaining more competitive edge alongwith customers loyalty of same hand (Hayhurst and Wills, 2018). There are different types ofmarketing with the help of which company can make themselves enter into competitive world.Some of that include, traditional marketing, digital marketing with the help of internet, socialmedia marketing and mobile marketing. Present report has been conducted on, TESCO amultinational groceries and general merchandise company headquarter in England, UK.Company offer their services through convenience shop, supermarket, superstore and hyperstore. Thus, in order to effectively advertise about their products and services different types ofmarketing techniques are used by organisation which is included in this report, along with this,constraints marketing limitations, reason for the selected customer and marketing mix concepthas been covered in this report.Manner in which marketing techniques are used to market products in two organisationsThere are different of marketing techniques with the help of which organisations caneffectively able to advertise about their products and services and can gain more advancedopportunities. Mentioned below formative marketing techniques that has been used by TESCOand Oxfam is mentioned below:TESCO: Company take advantage of numerous form of marketing range that include,customer care techniques, sales, processes and communication. Along with this companyeffectively identifies customer needs and them lead towards creating formative relationship withcompany and customer. In addition with this TESCO also take advantage of loyalty schemeswhich is also named as club card which also helps as identification while dealing with retailer.With the help of these club cards TESCO effectively formulate close relationship with theircustomers with the help of which,they can able to effectively consumer shopping habits. Alongwith this TESCO also take advantage of a techniques named clean web pages with which theyattract wide range of customers by regularly keeps on updating their page with new products andservices along with discounted range and attractive images. 1
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