logo

Marketing Mix of Thomas Cook Company

10 Pages2662 Words176 Views
   

Added on  2021-02-21

Marketing Mix of Thomas Cook Company

   Added on 2021-02-21

ShareRelated Documents
Marketing essential for travel and tourism
Marketing Mix of Thomas Cook Company_1
Table of ContentsINTRODUCTION...........................................................................................................................1Task 1...............................................................................................................................................1(Covered in PPT) ........................................................................................................................1Task 2...............................................................................................................................................1P3 Compare of different ways in which organization apply marketing mix to marketingplanning.......................................................................................................................................1Task 3...............................................................................................................................................3P4 Basic marketing plan for travel and tourism company for the purpose of meet withmarketing goals...........................................................................................................................3CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
Marketing Mix of Thomas Cook Company_2
INTRODUCTIONMarketing means to expand business in different market for the purpose of increasingprofits. All companies adopt different types of methods in marketing that influence customersand increase sale of products and services. Thomas cook group has been selected for betterunderstanding about marketing in travel and tourism industry. Company provides travellingservices within organization. This report will cover marketing mix of selected company andother organization in order to compare and marketing plan that helps to meet with organizationalobjectives. Task 1(Covered in PPT) Task 2P3 Compare of different ways in which organization apply marketing mix to marketing planningMarketing mix: It is consider as comprehensive procedure in which manager verify theproduct as end to end process. Marking mix is collection of action that is used by business entityin order to maximize sale with the help of promotion. This is a strategy which is used bymanager of company for the purpose of increasing profits. It consider different elements such asproduct, place, price, physical evidence, people and promotion (Solarin, 2018). The comparisonof different organization are defined as: Element Thomas cook group Cox & Kings Product: This means organization analysismarket and manufacture product andservices is consider as product.Thomas cook is a longest travelcompany that provides different typesof services such as travel insurance,airport parking, airport lounges, travelvouchers which attracts customers.The marketing manager of suchcompany make planning forCox & Kings is a travel andtourism industry that focuses onnew trend which customer wantsand provides various services to itscustomers. It involves followingservices such as Bharat deko,inbound tour and outbound tour inwhich it consider rail holidays,beach retreats, budget holiday,honeymoon packages, educational1
Marketing Mix of Thomas Cook Company_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Essential of Thomas cook group plc - Assignment
|11
|2763
|219

Marketing Essentials for Travel and Tourism Contents
|13
|2567
|484

Marketing Essentials For Travel And Tourism (PDF)
|10
|2376
|70

Tour Operations Management of Thomas Cook and Cox & Kings (C&K)
|16
|5481
|50

Marketing Essentials Thomas Cook Group Assignment
|13
|3067
|66

Marketing Essentials for Travel and Tourism
|11
|2921
|149