Marketing Mix of Thomas Cook: Doc

Marketing Officer
in Travel & Tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
COVERED IN PPT................................................................................................................1
LO 2.................................................................................................................................................1
P3. Marketing Mix..................................................................................................................1
LO 3.................................................................................................................................................3
P4. Marketing Plan.................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing is defined as the procedure concerned with development of healthy relations
with clients. This is done with a view to develop a desire in them to make enquiry for the
offerings of entity. In other words, it can be seen as the tactics and strategies applied by the
corporation to persuade the purchase behaviour of consumers to make them undergo a purchase.
This is regarded as one of the core functions of any business entity operating as a part of the
corporate world. For this project, Thomas Cook is selected as the company. This is an entity
operating within Travel and Tourism sector, having its headquarters situated in United Kingdom.
This project will take into account the roles and responsibilities of marketing function together
with their interrelation to other business functions. Also, it will explore the manner in which
marketing mix is used by the respective entity to attain growth. Lastly, a marketing plan is
developed for the launch of a new product.
LO 1
COVERED IN PPT
LO 2
P3. Marketing Mix
Marketing mix is a theory of marketing consisting of 7 elements which are under the
control of company and assist in influencing the purchase behaviour of consumers. The elements
which form a part of this theory provide assistance to an organisation in ascertainment of the key
aspects pertaining to the corporation. In this regard, Thomas Cook is a well renowned travel and
tourism company which aims at the satisfaction of clients with the effectice exploitation of all
the elements of marketing mix. Following is the comparison of application of marketing mix
within Thomas Cook and one of its competitors, Cosmos Holidays.
Element Thomas Cook Cosmos Holidays
1