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(Solution) Marketing Mix of Unilever

   

Added on  2021-02-19

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Biodegradable Bottle forWashing up Liquid
(Solution) Marketing Mix of Unilever_1

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Product........................................................................................................................................1Customer Needs..........................................................................................................................1Company.....................................................................................................................................2Distribution.................................................................................................................................2Price.............................................................................................................................................2Marketing Communications........................................................................................................3Marketing Mix............................................................................................................................3CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
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INTRODUCTIONBiodegradable Wastes are those wastes which includes organic wastes that could bebroken down into carbon dioxide, water, methane or simple organic molecules such as byanaerobic digestion, aerobic digestion. Examples are related to human and animal excreta, plantslike rubber, paper, wood, leaves, cotton and wool and many more which are good examples ofbiodegradable wastes. The company chosen for the completion of this assignment is Unileverwhich is headquartered in London and was founded in the year 1929. the company providesvarious products to their customers for personal care, beauty care and cleaning agents. Thenumber of employees working currently in the organisation are approx. 1,55,000. Theassignment will make its focus on product specifications, customer needs, company, distribution,price, marketing communications and recommended marketing mix. The company is launching anew product which will not only care for the utensils but also for hands as well. The name of thisproduct is Gelforma.MAIN BODYProductGelforma is the new product developed by Unilever which contains Sodium Chloride,Sodium Lauryl Sulfate, Cocamide DEA, Fragrance, Ammonia Solution, Sodium Hydroxide,Citric Acid and Sodium Hypochlorite. This product is useful for cleaning the utensils as well asthe hands also. It will not impact rough on the skins which other products does. It includes someother features as well in comparison to cleaning agents. The first is related to the less time totaken to wash the utensils, the fragrance is also good which is of aloevera, jojoba and olive oilwhich provides good fragrance to the utensils as well as the hands also. In addition to this, it alsowashes good both in the cold and hot water as well and also kills the germs that spreads diseasesand it removes, dirt, oil, soil, germs and bad fragrance from the utensils. It is important because itis two in one product and can be used for both hand washing as well as for cleaning the kitchenutensils. The importance of this product increases as many house cleaning products do notprovide the customers with skin care as well. Customer NeedsThe company do have an opportunity as there are no products in the market having suchfeatures in them. As it is important to do something different from that of others in the form of1
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