Marketing Mix of Vodafone

Added on - 22 Jul 2020

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MARKETINGESSENTIALS
Table of ContentsINTRODUCTION..........................................................................................................................1TASK 1............................................................................................................................................1P1 Role and responsibility of marketing function.......................................................................1P2 Role and responsibility of marketing relate to Vodafone......................................................3TASK 2...........................................................................................................................................6P3 Comparison of Marketing mix of Vodafone and Virgin mobile to achieve objective.........6P4 Marketing plan of Vodafone..................................................................................................8CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONMarketing is one of the important thing that is required to consider by every organisation.This provides growth to business. This is a process through which corporate introduce newproduct and services in market so that it can reach to potential buyer. Many marketing waysavailable in present era that can be adopted by companies for promotion and advertisement oftheir product. Most of the organisation generally adopt online channel in this regard because intoday's time, this is best medium to reach to people at large. Marketing essential covers targetmarket and target customers. In present report, there is study on marketing activities that areperformed by Vodafone. This is an umbrella that includes different characteristic as advertising,public relation, promotion and sales. There are many competitor of Vodafone in market as EE,02, Airtel, Reliance etc. but there is one thing that is common among them i.e. Marketing. Thesebusiness units adopt different marketing channels for enhancing value of its product and servicesin market. Vodafone Limited is telecommunication service provider in UK and it is world'ssecond largest mobile phone company (Lin,2011).TASK 1P1 Role and responsibility of marketing functionMarketing:It is a social process through which people and organisation get what they need.Organisation offers various product and services through different marketing channels and it iscoordination of different elements as-Determination, selection and improvement of goods.Identification of price.Adoption of distribution channel.Develop promotional and advertising strategies (Lane, 2014).Different marketing techniques are adopted by cited company through which they createvalue for customers and build effective relationship with consumer so that they can capture valuefrom them in return. The marketing strategy of Vodafone has focus on its customers and todevelop new product and services so that they can make best availability to its buyer.Marketing processThere are different stages of marketing process that require to consider as:-1
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