Marketing Mix | Presentation Slides

Marketing Mix

Marketing Mix
In the presentation, the topic of marketing mix has been taken into consideration in to understand
it. The topic will be describe in detail as each slide contains the each element to clear all the
concepts and doubts regarding the process of marketing mix.
Presentation Slide 1
In the first slide, the meaning of marketing mix has been described. The elements of marketing
mix are also mentioned in this slide. There are main four elements of marketing mix and these
are place, price, promotion and product. The other three elements of marketing mix is people,
physical evidence and process (The economic times, 2019).
Presentation Slide 2
In the second slide, the first element of market mix has been discussed which is “Product”. The
element of product defines the items or goods which are sold by the company to its consumers.
There are different types of product that can be delivered by an organization in the different
categories. Differentiation strategy makes the product more valuable from the products of other
companies.
Presentation Slide 3
The third slide of presentation represents the “Place” element of market mix. According to the
Place, there are numerous ways to distribute the services in the market or in the different
locations. The different channels are also discussed which mainly shown the people who can
deliver the product to consumers and these are wholesalers, wholesalers, retailers, agents and the
others.

Presentation Slide 4
In the fourth slide of presentation, it represents that price is a major element while delivering the
product to consumers. Price is an element of marketing mix which helps the organization to set
the amount of selling to consumers. According to this presentation, the different types of pricing
strategies that the company can implements while delivering the goods to consumers in order to
gain the competitive advantage in the market. It is the best way to attract the consumers towards
the goods and services of the company (Kerin, and Hartley, 2015).
Presentation Slide 5
The presentation slide 5 represents the promotion element of marketing mix. It can be said that
promotion is also a major element in the process of marketing mix as the company main purpose
is to enhance the volume of sales and promotion activities helps to do it. It includes the
advertisements such as press reports, campaigns and the other promotion activities (Stead, and
Hastings, 2018).
Presentation Slide 6
The next element of marketing mix is people which are represented in sixth slide. In this slide,
the definition of people has been described which states that staff or employees who helps the
company to deliver the quality of services to consumers. Apart from it, suppliers and agents are
also the included in the definition of people of marketing mix (Datta, Ailawadi, and Van Heerde,
2017)..
Presentation Slide 7