Marketing Mix Proposal for Under Armour
Added on 2020-02-23
8 Pages1731 Words230 Views
Marketing Mix Proposal for SegmentsStudent’s NameProfessor’s NameCourse Name
Table of ContentsTask 4.13-4Task 2 4-6Task 3 6-7Action plan 7Reference 8
4.1: Produce a marketing mix plan for two consumer segments for your Under Armour t-shirtFor the purpose of the Under Armour t-shirts and products, two primary segments will be assessed, i.e. the athletes and the physical fitness and health conscious people. This demographic is defined with respect to the social and cultural factors. Through this review the marketing mix plan or the 4P model: position, product, placement and promotion model is assessed (Raney, Bryant, 2009).The strategy forboth the variables will be based on extensive market analysis and consumer segment behaviour analysis.Athletes marketing mixThis is the primary consumers of the Under Armour products, and the focus will be togain their acceptance and loyalty, to further influence other social segments (Mitchell,Crawford, Spence-stone, 2015). This segment is drawn with the quality of the product, and placement. So for this reason, the placement through the brand association and branding will be done. Furthermore, the placement will be based on the endorsements, through which the athletes can get a primary experience of the product. Word of mouth is the most common advertisement for this population, and furthermore, there is a need to enable a presence of visual media exchange in termsof promotion model, and lastly, the product marketed includes various range of clothing. One major product of the company is Hot/Cold gear (Jonathan, Jensen, Wakefield, Cobbs, Turner, 2016). Hot and Cold t-shirts for sports persons is a new creation. The company is using different valuing approach to fix the price of product very high as the company can have more revenue, and it ordinarily is for persons who can have enough money to purchase the merchandises (Mitchell, Crawford,
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