Contemporary Issues in Marketing: Importance of Marketing Mix and its Application to Rent-a-Car

Contemporary Issues in Marketing

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
A Statement of Marketing: -........................................................................................................1
A Statement of Marketing Mix: ..................................................................................................2
A brief hypothetical explanation of 4Ps marketing mix .............................................................2
Application of 4Ps marketing mix to the selected product and services:....................................3
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................5

INTRODUCTION
Marketing mix refers to a operation which emphasize all the elements which are required
to promotes the brands of an organisation. Marketing techniques help to full fill customer's
requirement in order to achieve profit. Using different tactics help to reach wider consumers and
find out the things that really matters for the company's betterment. It is very difficult to compete
in a competitive market so it is required to use tactics and promote the brands for survival.
Marketing mix helps organisation to grow and achieve success by implementing various
strategies to promote the products. This report will make the reader familiar with the importance
of marketing mix within marketing process. All the marketing and promotional tool used by
rent-a-car are discussed in order to meet customer's need.
MAIN BODY
A Statement of Marketing: -
Marketing includes all the actions which are done to promote the brands in order to make
profit. Marketing involves communicating about the benefits and values of products which meets
the requirements of consumers. It includes promotion, selling, designing and innovation to target
the goals to make profit. Through marketing an organisation make consumer familiar of benefits
of products to make them believe that they are selling better products than other companies.
Marketing not only helps organisation to generate profits but it is also used by schools and
hospitals. Marketing helps to stimulate brand awareness to target the goals and achieve success.
This procedure makes company stand with the competitors and to hold a good position in
international market. Through marketing sales can be increased only if the process is well
performed and brand is promotes as required. Implementing different strategies and tactics in
marketing makes easier to target financial goals. Advertising techniques are very crucial to
promote brands and make company earns profit. It is a process kick off when the product is
manufactured and ends when it reaches to consumers. Marketing makes companies perform
better and achieve the goals before the time. There is requirement of planning and implementing
strategies and making channels for distributing the products. Marketing needs skilled
representatives who can represent the product in such a way which make customers buy
products as attracting customers towards the products is very crucial to enhance the productivity
and sales.
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