Comparison of Marketing Mix Strategies of Cadbury and Lindt Chocolate

MG412 Principles of
Marketing

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
FINDINGS.......................................................................................................................................1
1) Comparison of Target Market............................................................................................1
2) Product...............................................................................................................................2
3) Price....................................................................................................................................4
4) Place...................................................................................................................................4
5) Promotion...........................................................................................................................5
CONCLUSION AND RECOMMENDATION...............................................................................6
REFERENCES................................................................................................................................7

EXECUTIVE SUMMARY
The principles of marketing incorporate several forms of marketing aspects like product,
price, place and promotion. Moreover, it is undertaken as one of the effective techniques for
entity in order to target their consumers towards goods or services. Both organisations applied
social media for developing its brand within their audiences’ minds. For it, this renders creative
and attracting advertisement for their goods or services. Additionally, they are positioning in
context of reasonable, luxury, effectual and so on.
INTRODUCTION
Principles of marketing are regarded as ideas which are used through entities for using
effectual market tactics. Additionally, it is considered as principles that have to be utilised
through ventures for promotion of its commodities. Moreover, this consist 4P’s of marketing mix
like price, product, place and promotion (Baines and et. al., 2021). For completing this report,
two different entities are undertaken named as Cadbury and Lindt Chocolate. Into it, Cadbury
was formed in year 1824 at England, UK and sells confectionary products. Its market share is
about 40% of its incomes which maximises up to 14.45. There is enhancement within worldwide
sales through 5.5% to $ 6.8 billion. While on another hand, Lind teas developed into year 1845 at
Switzerland which sells in ice-cream chocolates as well as confectionary. Their market share is
whole around 5.1 % where they have sold 5.6 % into European marketplace. Additionally, there
are trends within market share development through 2.8% as well as maximisation in its
chocolate items due to highest demand of clients. The main intent of this report is to describe
related to targeted marketplace and comparison of 4P’s between both entities at marketplace.
MAIN BODY
FINDINGS
1) Comparison of Target Market
The target marketplace is regarded as the explained manner in which entities target
particular classification of their consumers to facilitate commodities or service (Banuelos, 2021).
Additionally, this has to be categorised as per different aspects of both firm which are explained
underneath:
Element of Target Cadbury Chocolate Lindt Chocolate
1