Marketing Mix Strategies for Wingstop and Tim's Coffee Shoppe

This article discusses the marketing mix strategies of Wingstop and Tim's Coffee Shoppe. It explains how they have implemented the 4Ps of marketing mix, namely product, place, price, and promotion, to attract customers. It also includes a recommendation for better signage for Tim's Coffee Shoppe.

Running head: MANAGEMENT
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Discussion 1: 4Ps
Introduction
The 4P marketing plan is a great marketing mix which identifies targets markets for products
and services and determines the needs of the general consumer. Every business should have a
marketing plan which is crucial for the success of the business. The main focus is customer
satisfaction, value and quality. It is centered on 4PS namely; Product, place, price and
promotion.
The product we are going to look at is the wings top restaurants which is a franchise that sells
fast foods. In the competitive world of hotel and hospitality industry, one has to be above the
rest competitively in order to survive the tough wars (Huang & Sarigöllü, 2014). Wing stop
has managed to do so by basing its marketing strategy on the 4ps.
Product
The first variable of product should be the best. Quality beats the best. With competitors like,
MacDonald’s, KFC etc., Wing stop has been able to have the best quality, packaging,
features and customers service on its foods. Their wings which are the most attractive have
been able to appeal to the public with various tastes and feel. Their wings are attractive to the
many lovers of chicken and fast food with a difference.
Place
PlaceThere are over 200 wings top locations which means they are accessible and the
customers can get easy deliveries. The place should be based in a secure place where wings
top franchises are located in major urban areas and residential areas with ample security. In
case of delivery, there are delivery services that have partnered with the franchise to make
sure customers get what they want.

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Price
Compared to its competitors, wings top offers its products at a fairly competitive price
without the compromise on quality. They also offer some of their food at discounted prices
and have offers and promotions at particular days. There is also a promotion where you buy
food at a given price and you are given a discount or a package aimed for marketing purposes
(Datta & van Heerde,2017).
Promotion
Wingstop mainly uses methods such as advertising and direct marketing to persuade its
customers. Self-promotion is also a strategy used by the franchise. This has given it the much
needed publicity for business which is good in a competitive environment.
Discussion 2: Marketing at Tim’s
Q1) Will these products fit with his existing market segment
Yes they will.
Tim’s coffee Shoppe is located in Sunnydale Illinois which is a mid-sized city with an
extremely busy downtown. With this setting there is a population that is able and willing to
be customers of the breakfast he sells. For Tim, the urban population which consists mostly
of the working class can sustain his business (Datta & van Heerde, 2017).
Q2) Then go into Tim's Coffee Shop and look at the menu board and see if you have any
recommendations for better signage.

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The menu can be more attractive than these. He can add many more breakfast chooses to
increase the clientele or the customers that are displayed. I would recommend that he may
add tea, sausages, beacon and toast which may be preferred by some people in the city.

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Bibliography
Huang, R., & Sarigöllü, E. (2014). How brand awareness relates to market outcome, brand
equity, and the marketing mix. In Fashion Branding and Consumer Behaviors (pp.
113-132). Springer, New York, NY.
Datta, H., Ailawadi, K. L., & van Heerde, H. J. (2017). How well does consumer-based brand
equity align with sales-based brand equity and marketing-mix response?. Journal of
Marketing, 81(3), 1-20.