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Introduction to Marketing: Marketing Mix, SWOT Analysis, Ansoff Growth Matrix and Globalisation

   

Added on  2023-06-04

9 Pages2165 Words291 Views
Introduction to
Marketing

Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
Define the extended marketing mix and discuss the considerations and organisation and should
give for each of the 7Ps. Please use example to illustrate your points........................................1
Explain how marketing helps businesses and address challenges in a competitive market using
the SWOT analysis......................................................................................................................2
Explain how marketing provides solutions to a company that wants to enter a new market
using the Ansoff growth matrix...................................................................................................3
Explain how a company can use marketing to grow on a global scale.......................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

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