Contemporary Issues in Marketing: Exploring Marketing Mix and Theories with M&S

Contemporary Issues in
Marketing

Table of Contents
INTRODUCTION .......................................................................................................................1
MAIN BODY ...............................................................................................................................1
Nature of marketing mix :...........................................................................................................3
Importance of marketing :...........................................................................................................3
Concept of marketing mix and there various theories. .............................................................4
STP analysis :..............................................................................................................................4
Communication mix - ................................................................................................................5
Explain how marketing theories effect the business and satisfy consumers. ..........................5
CONCLUSION ...........................................................................................................................6
References:.......................................................................................................................................6

INTRODUCTION
Marketing is the term or separate department with in the company that is responsible for
spreading awareness of the product and services as well as increasing the sales scale of the
organisation. They majorly focus on the practical application of marketing orientation,
techniques and ways inside company and firm resources and activities. They main aim is to
promote the business and their services in the market place (Zela, 2019). These areas plays
a significant role in business organisation. In this report will consider the company Mark and
spencer it is UK based company which act as retail marketing. It majorly deals in home
based products, clothing and many others. This report will cover the marketing principle in
relation of considered company and further it will explain the marketing theory and strategy in
reagards of M&S, in last the report will suggest that strategy that effect the business in
satisfaction of users.
MAIN BODY
Marketing management is the organization discipline which concentrate on the practical
application of market orientation, methods with in the organisation, and the management of a
concern of a firm marketing resources. It consist of various marketing principle which
determine the major factors of the products and offers. Markerting mix refers to the set of
actions, or tactics that a company utilise to promote the trade or offers in the market place.
It consist of various factors which are listed in below :
1. Product - this is refers to the goods and services which is offered by the company in
the market segment by understanding the customer choice and their preferences. In this
factor the question arises that the goods which is offered by the company Is appropriate
or not. In relation of M&S, the organisation has been collaborated with sustainable
providers in order to acquire and market economic friendly goods. Such goods are
also produced by using sustainable methods. Goods packing is done by recycle
sources. This method has raised the confidence of various potential buyers.
2. Price - the value concern set must reflect the consumers perceived value of the
good, correlate with the budget and be set in a way that assures the turn a profit.
Costing has a huge effect on the success of the organisational and it can effect
marketing strategies, sales, profit and product demand. M&S, the goods of companies
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