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Marketing Mix/4Ps Assignment

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Added on  2020-10-05

Marketing Mix/4Ps Assignment

   Added on 2020-10-05

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Marketing mix/4Ps
Marketing Mix/4Ps Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Comparison of Target Markets – ................................................................................................1The comparative study of 4Ps of Marketing mix of the two brands/products are -.....................2CONCLUSION ...............................................................................................................................5REFERENCES ...............................................................................................................................6
Marketing Mix/4Ps Assignment_2
INTRODUCTIONFor the growth of every organisation, marketing is important. Marketing mix is a set oftactics that a company uses to promote its brand so that the customers get influenced andpurchase their goods (Marketing mix, 2019). This report aims at comparative an analysis of tworespective brands – Apple Inc. and Fitbit. Apple Inc. is an American MNC headquartered inCupertino, California. It deals with technology and designs software such as iOS, macOS andhardware includes iPhone, iPad, the Apple watch etc. which it sells to its customers. Fitbit, Inc. isan American company headquartered in San Francisco, California. Its products which are intrend in sale are wearable bands and watches that measures data regarding fitness.MAIN BODYThis assignment describes about the comparative study of all the 4Ps of marketing of twoproducts, that is, Apple watch series 4 and fitbit 2. The Apple watch 4 is the newest smart watchin Apple series. It was launched on 12 September in an event in Cupertino, California. It includessome features such as a new display, large screen, back made of sapphire crystal. The Applewatch 4 series also provides health features including notifications regarding heart rates and canperform electrocardiogram. Whereas Fitbit 2 is a fitness wrist band used to track the routineactivities such as track steps, floors climbed etc. Cardio fitness level, multi-sport tracking, GPSconnectivity, call, text etc. Comparison of Target Markets – Apple users and its fans are the target audience of Apple watch series 4. Businessprofessionals are also influenced by the smart watch as it has many features which are of theirinterests (Strauss, Frost and Sinha, 2014). The Series 4 can be bought in a cell connected versionso that the user can stay tuned to the workplace even without carrying their iPhone. Battery lifeof the watch is 18 hours. People of all ages are the target market of Apple watch series 4. Theyounger users are targeted by the games displayed on iWatch through advertisements onTelevision. Radio or Newspapers are the medium which describes the functions and simplicity ofiWatch to attract the old audiences (Kotler and Armstrong, 2015). Middle aged people will beadvertised by the means of Social media such as YouTube, Instagram, Facebook etc. Applewatch series 4 is a premium product which can be purchased by only the person living in highsociety. It is luxurious, thus, the customer with high income can afford the watch so high income1
Marketing Mix/4Ps Assignment_3

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