Marketing | Mobile News Games LLC (MNG)

Running head: MARKETING
Consumer Behaviour
Name of the student
Name of the university
Author Note:

2
MARKETING
Table of Contents
Assessment Task 2 - Case Study Analysis.................................................................................4
Introduction................................................................................................................................4
Overview of the company......................................................................................................4
Section 1.....................................................................................................................................4
Target Market.............................................................................................................................4
Market Segment.....................................................................................................................4
Aspects of Culture..................................................................................................................4
Consumer Attributes..............................................................................................................5
Features of the Products and Services in accordance with the marketing plan.....................5
Section 2.....................................................................................................................................5
Analysis of the trends and past performance.........................................................................5
Review of the past marketing information.............................................................................6
Assessment of the effectiveness of past marketing................................................................6
Assessment of the consumer behaviours................................................................................6
Assessment of the organizational behaviours........................................................................6
Section 3.....................................................................................................................................7
Recommendations of the Marketing Strategies.....................................................................7
Address of innate and acquired customer needs....................................................................7
Review of the decision-making motives and influences........................................................7
Development of a rationale....................................................................................................7

3
MARKETING
Consideration of legal, ethical, budgetary and cultural considerations.................................8
Bibliography...............................................................................................................................9