Marketing in Business: Strategies

Marketing

New premium chocolate bar
For consumers, it is necessary to represent the brand and product packaging. As a marketer, the
new premium chocolate bar is required to be designed and it is most important for selling the
products. It requires creating a unique product for consumers as the color of the premium
chocolate bar will be in color which attracts the customer is red, navy blue and brown. Color
psychology helps in advertising and retail sales. It represents the notable effects on consumers to
chase them. It also depends on the demographics of the target market as the color of the product
helps in making or breaking the product's success. According to a consumer’s perspective, the
color packaging of chocolate bar impacts o decision for purchasing the product over the
competitors (Diglel and Yazdanifard, 2014). The buyer's demographics include the age, culture,
gender identity and location which requires to be selected for representing the product in the
market. In chocolate packaging, red color represents the boldness and passion and it evokes
energy, desire, love, and power. It helps in increasing the respiration rate. The combination of
red and purple will be effective as purple represents the imagination of consumers.
It also exudes success and uniqueness. It is not as gender-specific as it used to be, but it still
tends to attract more women and children. It is a bold color that entices consumers to look
further. In the process of the consumer behavior process, the pre-consumption, consumption, and
post-consumption are required to be considered. In order to attract the customer for purchasing
the chocolate requires designing the product according to the customer’s preferences
(Armstrong, 2018). The symbolic value is required to be created good or possession for
influencing and participating.
The shape of the chocolate bar matters for consumers as the consumer purchasing decision s are
fascinating. Packaging shape impacts on the decision for buying and identifying the product. The
bar wrapper will not be shiny or glossy finish. The bar requires to be purple matte finish with a
whimsical and curlicue font. This semantic choice is a reference for pastoral or fine food. The
logo also shows that milk was poured from a glass jug into the name itself, indicating that "pure
milk" has entered the bar's production (Diglel and Yazdanifard, 2014).
Using royal purple and gold color schemes, pastoral images, and a low-key matte look, its
products are presented as classic, authentic and "grow up." In making the product, the specific