Latest Marketing Analysis 2022

MARKETING
NAME OF THE STUDENT
NAME OF THE UNIVERSITY
AUTHOR NOTE

INTRODUCTION
• The presentation will be based on the organization of Lion
• Identification of the need and want of the consumers of their decision making
process along with the analysis will be done
• The internal and external sources of information will be used in the decision
making processes for Lion
• The alternatives and the attributes of the alcohol product of Lion

ABOUT THE ORGANIZATION
• Lion is a food and beverage organization
• They operates in the region of New Zealand and Australia
• The organization was founded in 1923
• Headquarter is based in Sydney
• Products offered are wine, beer, spirits, beer and dairy and
juices
• Kirin Holdings Company Limited is the parent company
• Lion Dairy and Drinks is the subsidiary
• More than 7,000 people are employed in this organization