Marketing of Nonprofit Organisations and FMCG Companies
Added on 2020-03-04
13 Pages2960 Words150 Views
Running head: MARKETING NONPROFIT ORGANISATION AND FCMG COMPANIES Marketing of Nonprofit organisations and FMCG companiesName of the StudentStudent ID:Name of UniversityAuthor Note
1MARKETING NONPROFIT ORGANISATION AND FCMG COMPANIESTable of ContentsIntroduction:....................................................................................................................................2Activity 1:........................................................................................................................................21st part:.............................................................................................................................................22nd Part..............................................................................................................................................3Activity 2:........................................................................................................................................3Activity 4:........................................................................................................................................5Activity 5:........................................................................................................................................8Conclusion:......................................................................................................................................9References:....................................................................................................................................10
2MARKETING NONPROFIT ORGANISATION AND FCMG COMPANIESIntroduction:The aim of the assignment is to study the marketing of organisational groups of varioustypes like non profit making organisation, FMCG companies and baby boomers. The first sectiondelves into a non profit organisation and its marketing activities. The paper takes the WWF as anexample to study the marketing of non profit organisation. This is followed by a study ofrelationship creating by Billabong. The second section delves into new product launches byNestle and their success factors. The successive section studies and compares three FMCGcompanies namely P&G, Unilever and Nestle. The final section studies the opportunities ofinternational marketing and the professions suiting baby boomers of North America.Activity 1:1st part:The Worldwide Fund for Nature (WWF) headquartered in Switzerland is a non-profitmaking organisation that implements marketing concepts. The WWF partners with severalinternational corporate organisations as well as individuals all over the world.The WWF exchanges gifts and several other benefits with the business organisations andthe individuals. The business organisations give donations to the Worldwide Fund for Nature andobtain benefits like corporate social responsibility (CSR) enhancement in exchange. Corporatesocial responsibilities ensure that the companies conduct business in more sustainable ways andminimise the waste disposal and fuel consumption. This leads to conservation of naturalresources and reduction of pollution which encourages social wellbeing. The WWF provides thecorporate organisations in return with technical support to source raw materials like paper from
3MARKETING NONPROFIT ORGANISATION AND FCMG COMPANIESsustainable sources. Thus the organisations can attend sustainability which boosts their corporateimage. The individuals provide the WWF with donations and get items like recyclable bags andbottles in exchange(www.worldwildlife.org, 2017).The WWF applies marketing concept and collaborate with both the body corporate andindividuals. This can be told from the fact that the WWF engages with corporate organisations tolicense its logos, promote the causes, gain sponsorships and gifts for their employees(Van Wijket al, 2015).2nd PartBillabong is an Australian adventure sports accessories making company offering theconsumers information on skating industries. It is an Australian company making skateboards,skating costumes and other adventure sports accessories for men and women. The companyprovides very little information about its products on its official website. It does not helpBillabong to build relationships with the target customers. This is because lack of informationabout the products inhibits the customers from having complete perception about their productswhich prevents them from making purchase decisions to buy Billabongproducts(eu.billabong.com, 2017). Activity 2:The latest news of Nestle as on August 19, 2017 contains information about Karen Hasanwinning the Nestle and Salzburg Festival Young Conductors Award. The award is a part ofNestlé’s’ social initiative to promote culture which is a part of its corporate socialresponsibilities. A review of the article shows that the multinational food manufacturer and
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