Marketing Essentials: Unilever Marketing Mix and Plan

Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Covered into PPT...................................................................................................................1
TASK 2............................................................................................................................................1
P3. Compare the ways in which different organisations apply marketing mix......................1
TASK 3............................................................................................................................................4
P4. Develop and evaluate a basic marketing plan..................................................................4
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
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INTRODUCTION
Marketing refers to activities of an organisation that undertakes to promote the buying or
selling of a product or service. It can be the study and administration of exchange relationships.
It is a business activity of creating relationships with and fulfilling consumers by a value
exchange (Akbar, Omar and wadood, 2017). Marketing essentials indicates to that important
tools and techniques that assist in running the marketing activities of a firm. This assignment is
based on Unilever which is a British-Dutch transnational consumer goods organisation. This
company offer different products like food, energy drink, ice cream and beverage etc. The report
will cover information about roles and responsibilities of marketing and interrelation of
marketing with different organisational function. Further will explain about marketing mix in
term of comparison among two organisation and formulation of marketing plan.
TASK 1
Covered into PPT
TASK 2
P3. Compare the ways in which different organisations apply marketing mix
Marketing mix
It indicates to the set of actions, or strategies that used by a firm to promote its products
and brand in the marketplace. It can be an activity of offering a effective product by using good
pricing strategies and promotional tools to its customer with the help of that place and
distribution channels which are in reach of customers (Andrews and shimp, 2017). The
marketing mix of Unilever and Procter & Gamble are maintained in form of comparison:
Marketing mix Description Unilever P&G
Product It refers to an object or
system that made
available for
customers utilisation.
It can be a converted
form of raw material
that offered to a
There are different
products that are
provide by respective
company like foods,
home care,
refreshment and
personal care. These
The firm provide a
wide range of
innovative products of
different brand like
cosmetics,
dishwashing, feminine
hygiene, food,
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specific market to
fulfil the needs of
consumers (Atwal and
williams, 2017).
are four major
categories in which it
operate the business of
400 brands by selling
different products.
Haircare, Healthcare
product, skin care,
laundry detergents and
household products.
Price It indicates to cost and
pricing strategies that
are used to sell a
product in market. It
can be the value of
commodities ion form
of monetary value.
The pricing strategy
that is set and followed
by the management of
this firm is penetration
pricing strategy. With
the use of it, the firm
offer high quality
product at low prices
The pricing strategy of
the company depend
on quality of products.
So commonly it use
competitive
penetration and
premium pricing
strategies to sell goods.
Place It mentions to that
place at which
products and services
are in reach of
consumers. It consist
online and offline
distribution channels.
Unilever operate its
business in more than
190 nations. It offers it
goods by using both
online and offline
place. In term of
online , the firm use
mobile applications
and company website
whereas through
offline way it offer its
products though retail
stores and outlets.
The respective
company operate its
business in approx 140
nation cross wise the
world. The firm also
has several production
plans to manufacture
products. The firm also
offer its product online
as well as offline with
help of retail stir and
company website
(Bünte, 2018).
Promotion These tools and
techniques are used by
the administration of
the firm, in form of
To provide
information about its
products and services,
the company use
The firm use different
marketing channels
like advertising, direct
marketing, print media,
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