Marketing of a Company Products

Running head: MARKETING OF A COMPANY PRODUCTS 1
MARKETING OF A COMPANY PRODUCTS
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MARKETING OF A COMPANY PRODUCTS 2
Marketing of a company products
Thesis
Marketing is an essential concept in any business company. It determines the success or
failure of the company. Any company which invests effectively in the proper marketing end up
increasing its sales thus achieving its goal. On the other hand, companies who do not invest in
the marketing of their company and products end up collapsing. To this, therefore, marketing in
any business company contributes more than fifty percent of its success. The essay will discuss
the following; first is the different types of market segmentation, the method of offering market
to individual customers, the roles of doing branding, and also will give an example of companies
who use multiple distribution channels in order to supply their products. Further, the essay will
explain the function of packaging of company products, steps of identifying the business idea
and lastly will discuss the advantages and disadvantages of using of outsourcing in any business
company.
1 a. Types of marketing segmentation
It is also known as targeted marketing. It involves dividing the business market and even
defining and sub diving it into more specific and identifiable market with similar needs,
demands, characteristics, and even the same wants. This helps the producer to identify which
products are to be offered. Also, the producer will be able to identify the kind of marketing
strategy to be embraced during marketing 9 Pappas, 2016). There are four types of marketing
segmentation. They include the following;

MARKETING OF A COMPANY PRODUCTS 3
Demographic segmentation. In this type, the company divides the market based on
several factors like age, gender, family, education, occupation, race, family size, income among
others (Posner, Williams & Posner, 2015).
The second type is geographic segmentation. It involves division of the market based on
geographical units such as States, cities, regions, nation and so on.
The third segmentation is psychographic segmentation. This involves division of the
market based on personality traits and even lifestyle. For example customers' habits, attitudes,
character traits among others.
The last market segmentation is the behavioral segmentation. It states that customers are
grouped based on their buyer's behaviors like the usage rate, occasion and the like (Pappas,
2016).
1(b). The benefit of market segmentation
Market segmentation help in identifying the best marketing strategy to be used by the
company. Also, helps in identifying the needs and wants of the buyers and work towards meeting
them.
2 (a) Types of marketing to individual customer
There are several marketing strategies used to individual customers. They include the use
of technological methods like the internet, one-on-one sales among others. This form of
marketing is beneficial due to the following reasons; it increases efficiency, good rampart
between the buyer and the seller is established, there is a guarantee of customer satisfaction,
direct feedback from the customer to the seller is guaranteed among other benefits.