Marketing of Apple

Running Head: MARKETING OF APPLE
Marketing of Apple
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1MARKETING OF APPLE
What does the target audience currently feel the chosen product?
It has been found from the market surveys and customer interviews that the target
audience think Apple to be the most successful brand in the history of iPhones. However, the
company’s sterling reputation has been temporarily tarnished by its slowing down of the older
phones. The company claims that it has been done in order to prevent the crashes and the
shutdowns. The brand Apple is consistently accused of degrading the performance level of the
older models that ultimately encourages the customers to upgrade themselves (Gardere, Sharir
and Maman 2018). However, apart from this the target audience also thinks about the
expensiveness of the Apple products. It is not at all easily affordable for most of the people. Due
to the pricy nature of the Apple products, a considerable group of people might refrain from
buying its products and switch to other comparably cheaper brands. Sone customers also
expressed their queries regarding the operating system in the Apple iPhone (Hattangadi 2015).
They reported that all the latest mobile applications do not run properly in Apple iPhone. It
proves that Apple has its own applications which are designed to maintain its quality standards.
What do we want the target audience to think and feel?
We want out target audience to understand the usefulness of the Apple products and the
justifications behind its price. We recommend some products of Apple which are no just best,
but covers the technology and offers appropriate solutions than the competitors do. It is true that
the Apple products are expensive than other brands, but it is also true that Apple possesses the
most stable and refined operating systems. The target audience must try the latest iPhones such
as the iPhone XS, XR and XS Max (News18.com 2019). The iPhones are considered to be the
best products of Apple since the beginning. We want to make the target audience realize that the