Marketing of Athleticode Madrid

Hello, I will put the instructions and the case study related to it. The 2 first part of the work are already done (marketing strategy and marketing tactics), so please follow from what already was done and also, please put annex with detail informations as you will see in the first parts i did that (the document is called marketing strategy and marketing tactics ! Also, before, you will have to read the case study to understand what it is about. And finally, this is very very very important, we have a budget of 300000$, so when you put the costs and all the idea, do not forget they all depends on our budget.

Running head: MARKETING
Marketing of AthleticodeMadrid
Name of the student:
Name of the university:
Author note:

MARKETING
Implementation plan
 Resources needed-
a) Investments in the recruitment of skilled and qualified coaches
b) GPS, heat field maps, technical devices
c) Training sessions
Feasibility of the selected resources: Investments in the recruitment of the skilled and
qualified coaches would be beneficial in terms of providing proper guidance to the young
girls between the age group of 8-12. The devices like GPS, heat field maps would prove to be
an effective approach towards controlling the movement of the young girls in a graphical
manner. Along with this, training sessions are also fruitful for disseminating the information
and tactics to play according to the expectations.
 Digital distribution- The information regarding recruitment of the coaches and
acquiring devices of GPS and heat field map would be disseminated to the
stakeholders and shareholders through social media marketing, email and brochures.
As a matter of specification, hashtag advertisements in the posters would also be used
for increasing the number of fans like that of the young girls from the age group of 8-
12. Videos would also be posted through the target segmentation of students. Posters
would also be an integral part of the marketing campaign, accompanies by
geographical target segmentation. Celebrity endorsements would also be effective for
attracting more customers.
Advantages and benefits of the selected channel: Social media marketing and emails
would be beneficial for conducting direct marketing, indicative of enhancing the scope and
arena of the supply chain network. Apart from this, brochures would be distributed along
with the newspapers, which would be done in the form of tie ups and sponsors for achieving
financial flexibility and influencing the purchasing decision and power of the shareholders.

MARKETING
Instagram would be used for increasing the customer rates from the segment of the young
girls, who are of the age group of 8-12 years, adding flexibility to the sales revenue and profit
margin. Videos and posters would be an effective approach towards luring more and more
customers towards the program. The location of these posters would be schools, airports and
public settings in the city, which would make the young girls aware of the latest trends of
seasonal games. Celebrity endorsements would be effective for adding flexibility to the
finance.
 Time taken to sell to the customers- 1 year
 Budget-
Items Cost (euros)
Advertising 1,50,000
Recruitment and selection 50,000
Meetings 20,000
Training sessions 30,000
Miscellaneous 50,000
Total 3,00,000
Table: Budget for the marketing campaign of AthleticodeMadrid
(Source: Created by the author)
Recommendations:
 Revision of the recruitment and selection policies would provide the coaches a
chance to speculate their capabilities in terms of achieving professional
development
 Training sessions and programs can be introduced for disseminating the
information regarding playing fairly and tactfully. Post training practical can

MARKETING
be effective for testing the capability of the young girls to implement the learnt
skills in playing
 Meetings with the sales and marketing team would be effective for discussing
the ways in which sales revenue can be increased for achieving higher profit
margin. In this context, research is needed for marketing tactics of the
competitors for retaining the prospective customers and clients. Therefore,
segmentation and theme based events are necessary in terms of luring the
young girls towards the brand image
 Installing privacy cookies and policies in the accounts of the customers would
help in maintaining the security and privacy in the personal information shared
by the customers. Regular inspection of the information can be done through
the acquisition of advanced information management systems, which needs
frequent examination for averting the instances of malfunctioning.
 Cash flow statement and balance sheets need to be properly stored and
maintained for avoiding illegal financial scandals. In this context, acquiring
latest software and apps can be beneficial for AthleticodeMadrid for achieving
infrastructural development. However, prior to this planning, financial
flexibility needs to be assessed, so that adverse situations can be tackled at the
actual time of marketing.
 Theme based events like seasonal games would be a planned and reasoned
approach towards increasing the customer rate, that is, of the young girls of
the age group of 8-12 years. This process needs to be accompanied with
marketing segmentation for detecting the particular trends and patterns in the
buying behaviour of the clients and customers. This insight would be effective
for bringing innovation in the marketing strategies and tactics.

MARKETING
 Evaluation, audits and reviews of the proposed strategies is essential in terms
of assessing their feasibility towards achieving the identified aims and
objectives. This can be done in the form of a meeting, involving the board
panel, which is assistance in terms of getting approval for implementing the
plan of organizing seasonal football events
 Action plans can also be organized for completing the necessary actions on a
priority basis
Activities Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
Week
8
Meetings
for
identifying
the need for
change
Developing
aims and
objectives
Developing
budget
Advertising
campaigns
Recruitment
and
selection

MARKETING
Training
programs
Evaluation
Table: Action plan for the marketing campaign of AthleticodeMadrid
(Source: Created by the author)

MARKETING
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