Marketing of Athleticode Madrid

Running head: MARKETING
Marketing of AthleticodeMadrid
Name of the student:
Name of the university:
Author note:

MARKETING
Implementation plan
 Resources needed-
a) Investments in the recruitment of skilled and qualified coaches
b) GPS, heat field maps, technical devices
c) Training sessions
Feasibility of the selected resources: Investments in the recruitment of the skilled and
qualified coaches would be beneficial in terms of providing proper guidance to the young
girls between the age group of 8-12. The devices like GPS, heat field maps would prove to be
an effective approach towards controlling the movement of the young girls in a graphical
manner. Along with this, training sessions are also fruitful for disseminating the information
and tactics to play according to the expectations.
 Digital distribution- The information regarding recruitment of the coaches and
acquiring devices of GPS and heat field map would be disseminated to the
stakeholders and shareholders through social media marketing, email and brochures.
As a matter of specification, hashtag advertisements in the posters would also be used
for increasing the number of fans like that of the young girls from the age group of 8-
12. Videos would also be posted through the target segmentation of students. Posters
would also be an integral part of the marketing campaign, accompanies by
geographical target segmentation. Celebrity endorsements would also be effective for
attracting more customers.
Advantages and benefits of the selected channel: Social media marketing and emails
would be beneficial for conducting direct marketing, indicative of enhancing the scope and
arena of the supply chain network. Apart from this, brochures would be distributed along
with the newspapers, which would be done in the form of tie ups and sponsors for achieving
financial flexibility and influencing the purchasing decision and power of the shareholders.

MARKETING
Instagram would be used for increasing the customer rates from the segment of the young
girls, who are of the age group of 8-12 years, adding flexibility to the sales revenue and profit
margin. Videos and posters would be an effective approach towards luring more and more
customers towards the program. The location of these posters would be schools, airports and
public settings in the city, which would make the young girls aware of the latest trends of
seasonal games. Celebrity endorsements would be effective for adding flexibility to the
finance.
 Time taken to sell to the customers- 1 year
 Budget-
Items Cost (euros)
Advertising 1,50,000
Recruitment and selection 50,000
Meetings 20,000
Training sessions 30,000
Miscellaneous 50,000
Total 3,00,000
Table: Budget for the marketing campaign of AthleticodeMadrid
(Source: Created by the author)
Recommendations:
 Revision of the recruitment and selection policies would provide the coaches a
chance to speculate their capabilities in terms of achieving professional
development
 Training sessions and programs can be introduced for disseminating the
information regarding playing fairly and tactfully. Post training practical can