Marketing of Balaclava in Nike Assignment
Added on 2021-02-19
13 Pages3524 Words71 Views
ESSAY 2
Table of ContentsPART 1............................................................................................................................................3Describe the factor that includes in the marketing of balaclava in Nike.....................................4The Role of business in Society ......................................................................................................1How ethical choice impact upon other companies......................................................................2Application of Ethical theories -..................................................................................................3REFERENCES................................................................................................................................6
PART 1Describe the factor that includes in the marketing of balaclava in Nike.As per the case of Nike, the marketing of balaclava creates negative impact upon thecustomers as well as company's brand image and this is consider as an ethical question becausethe marketing of balaclava includes the pictures that is worn by young black model in T-shirtwhich is quite similar to special forces material and also looks like gang, thus it looks menacingwhen it is wear by any person (Mauri and et.al., 2019). On the other social media, person alsostate that through the advertisement, Nike wants to target those young people who are involvedin gang crime. Thus, this black model people creates negative impact upon the customers andthus, it reflect that Nike wants to target the gang culture or racist for profit. Therefore, as perpeople's perspective this marketing image threaten and depicts gang culture, further many ofthem think that this is done for the purpose of profit. Thus, it clearly reflect that it does not meetthe ethical criteria of marketing
The Role of business in Society The social responsibility of companies has becomes the central in the public. It is veryimportant and mandatory for the company to create the positive impact on the society. However,the impact of advertisement of Nike products appearers aims at youngster aiming for gang-inspired look (Dentchev, Haezendonck and van Balen, 2017). It is fact that company is notoperating a vacuum. The product marketed by the company presenting that this product is usedfor people who use to do criminal activities as they wear on there face. This result is leadingnegative impact on the society and youth. The role of business is to satisfy the human needs butit is also very important that company should abide by all the ethical practices and laws becausebusinesses are the integral part of the society. It is important to maximise the expectations ofstakeholders in which society plays a major role as if stakeholders are not satisfied it will lead toaffect the productivity of the organisation. Stakeholders are the are key to achieve the desire goals and objectives of company as they aredirectly or indirectly connected to the company. Society is one of the key stakeholder which is affected by this case of Nike as it hasgiving negative message to the people living in the society that may create criminal culture(Kannan, 2018). Customers: This case of Nike has also affected trust and belief of customers due to this,the brand image was badly affected which also affect the customers purchasing decisions. Investors: They are also affected by this case of Nike as the share prices of companyfalls which is not fine for the investors as they are also having loss. Nike has lost the truest ofinvestors too with this style of marketing of products. Employees: They are also affected by this marketing of product of Nike as theyemployee moral is greatly influenced. Low moral ultimately leads to strong labour turnoverwhich is another biggest lose for the company as it may be happen that skilled labours of thecompany leave the organisation. Government: Government is another stakeholder that have majorly affected by the thismarketing of products as government authority are answerable that how they give the permissionfor advertising this product in criminal style (Cegarra-Navarro and et.al., 2016).
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