Marketing of EE Telecommunications

Added on - 22 Jul 2020

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Table of ContentsINTRODUCTION...........................................................................................................................31. Analysis and evaluation of current and future emerging trends and the disruptive factorsthat are occurring as a result of mobility....................................................................................32. An assessment of a key customer or segment of an organization and the potential of userbehavior, based on emerging disruptive trends...........................................................................53. A discussion as to how organizations could engage using mobile devices with the targetmarket to increase competitive advantage..................................................................................64. Recommendations and justifications as to how insights and emerging themes in relation tomobile technology and interaction could be monitored to support an agile response toemerging trends and digital disruption........................................................................................8CONCLUSION..............................................................................................................................10REFERENCES.............................................................................................................................11
INTRODUCTIONDigital technology is the wide area of development which influence number of advancedtechnologies. It is based on advanced system inspired by mathematical term. It providesflexibility and advanced methods to reduce cost effective process. Present report based onmarketing of EE telecommunication company in UK. Present report emphasis on current andfuture emerging trends and the descriptive factors which occurring as a result of mobility.Further, more it will explain key customer segment of an organization and the potential impact ofuser behavior in terms of different aspects. Further apart it will also look upon the reason forcustomer engaging using mobile devices with the target market customers. Findings of thisreport will be digital technology impact on the current market and how customer rapidlyattractive towards the digital technology.1. Analysis and evaluation of current and future emerging trends and the disruptive factors thatare occurring as a result of mobility.Digital technology is the current trend this time which focus on the customer needs andwants. Every organization adopts as marketing tool to promote their product and services in theglobal market. There are various techniques of digital which could have adopted by the companysuch as SEO, SEM, PPC etc. search engine optimization is the tool through which company gethigher rand on the search engine (Baruah and Baruah, 2015). This gives positive impact on thebuyers’ minds. Moreover, it will increase the company annual sales. Besides, the sellingorganization also used digital technology in internal environment in order to reduce the time costand for productive outcome is the current trend of the market. Digital technology provides rapidconnectivity between customers and company. This gives the great impact on the overalleconomy in terms of growth. Marketing industry changing and adopting new challenges foroptimizing new growth or challenges. Overall, it is the growing economy which makes easyeffect. On the other side, it also gives new effective growth to the business to sustain the interestof customers. In pastime when company adopts marketing techniques such as direct, indirect,advertisement on TV, magazines, radio etc. nowadays things has changed. It makes goodchanges of the organization which requires effective changes (Cha and et.al., 2016). With thehelp of digital technology and online mobile technology company target their customers bysending E-mails, messages, connect through social sites etc. on the basis of changing in demandsof customers organizations needs to adopt changes accordingly to fulfilling the needs ofcustomers. It gives new opportunity and growth for the future development process.Overall new services or opportunity influence mobility factor such as mobile services. Inearlier times when people send messages through post letter and Radio but now things haschanged totally now people uses mobile phone services, internet services, social sites etc. notconnectivity process become fore flexible and quick in process. Moreover, things have changedtotally and people become more advanced now (Chattha, Naqi and Haroon, 2016). This processis the positive and continuous process according to grab future opportunities. With the help ofmobile data people can assess anything in the world. Weather it is location, people, things etc.technology mentioned here are being used in all stages of evaluation practice from evaluationdesign. Every technology needs systematic planning or design in terms of providing effective
growth for people. Mobile services provide different advantages and scope in order to adoptdifferent opportunities. This makes changes and effective process of working. Along with that,overall demand of new technology (Gaur and Bathula, 2017). Advanced technologies give highertechnology to the people in terms of providing great advantage for the people. As according toreport of McKinsey global institute identified in 2013 that there are twenty-five technologies aredisruptive because they all are rapidly advancing, impact was potentially wide, affectedsignificant value. Like mobile technology has been given advanced services to the peoplethrough which man can easily connect with the people at any time and at anywhere. It gives widerange of flexibility in terms for getting advanced technology. Moreover, there are some factorswhich occurring disruptive in mobility factor such as political, environmental populationchanges, equality & Diversity, finally technology (Musa, 2016).Emerging trendsMachine learning:machine learning has the potential trend and biggest disruptors overthe next decade. In terms of industries which affect mostly in line for disruption that istransportation and medical industries. In current situations machines plays a very important rolein terms of removing long process. In future mobile industry has been grown rapidly andprovides more flexibility in communication process. Population adopts the use of machinestechnology to make the way easier and flexible (Naidu and Ponduri, 2015). Like in earlier timescable phones were available and in current scenario things has change now there are varioustechnology are introducing such as smart phones, video calling, etc.The Blockchain:it is the another trend of the digital technology which gives necessarychanges in the technology and trends. Blockchain is the tulip mania underpinning ofcryptocurrency (5 Emerging trend to consider in 2018, 2017). It is basically decentralized heartof cryptocurrency which is a distributed ledger of records which helps for verification thecompany records without the need for a middleman. This digital trend gives positive result inthe development of technology innovation (Shree, Gupta and Sagar, 2017).Digital twins:it is the digital representation of the real world system which helps toprovide information on the status of the real world analog. This is the advanced technique ofdigital which enable real world with digital world by offering a unique changes. In coming timeperiod digital twins also adding value in operational efficiency. This process or new technologyhelps business leaders to use and improve their products and services. It is very effective andhelpful to reduce and manage the risk factors in the manufacturing quality and enhance customersatisfaction approach.Artificial Intelligence:it is the another trend of digital technology which boost customerexperience for the organization benefits (Siddiqui, 2017). This artificial intelligence helpscompany to make smart decision making approach for the company enhancement.Intelligent things:Intelligent things are giving new method of working which isdifferent from others. For example Amazon Echo it is the best technology has given by theintelligent things.Factors affecting mobility
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