Marketing Report: Emerging Trends for EE Telecommunication UK

This report examines the marketing strategies of EE Telecommunication, focusing on the analysis and evaluation of current and future emerging trends, especially the impact of mobility and digital disruption. It assesses a key customer segment, analyzing user behavior in light of these trends. The report further discusses how organizations can leverage mobile devices to engage with their target market, thereby increasing their competitive advantage. Recommendations and justifications are provided on how to monitor insights and emerging themes related to mobile technology and interaction to facilitate an agile response to evolving trends and digital disruptions. The report covers topics such as machine learning, blockchain, digital twins, and artificial intelligence, along with the political, social, and environmental factors affecting the telecommunications industry. The analysis includes a customer segmentation strategy and an examination of customer behavior in response to disruptive factors. The report concludes with recommendations for how EE Telecommunication can adapt to these dynamic market conditions.

Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
1. Analysis and evaluation of current and future emerging trends and the disruptive factors
that are occurring as a result of mobility. ...................................................................................3
2. An assessment of a key customer or segment of an organization and the potential of user
behavior, based on emerging disruptive trends...........................................................................5
3. A discussion as to how organizations could engage using mobile devices with the target
market to increase competitive advantage..................................................................................6
4. Recommendations and justifications as to how insights and emerging themes in relation to
mobile technology and interaction could be monitored to support an agile response to
emerging trends and digital disruption........................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES .............................................................................................................................11

INTRODUCTION
Digital technology is the wide area of development which influence number of advanced
technologies. It is based on advanced system inspired by mathematical term. It provides
flexibility and advanced methods to reduce cost effective process. Present report based on
marketing of EE telecommunication company in UK. Present report emphasis on current and
future emerging trends and the descriptive factors which occurring as a result of mobility.
Further, more it will explain key customer segment of an organization and the potential impact of
user behavior in terms of different aspects. Further apart it will also look upon the reason for
customer engaging using mobile devices with the target market customers. Findings of this
report will be digital technology impact on the current market and how customer rapidly
attractive towards the digital technology.
1. Analysis and evaluation of current and future emerging trends and the disruptive factors that
are occurring as a result of mobility.
Digital technology is the current trend this time which focus on the customer needs and
wants. Every organization adopts as marketing tool to promote their product and services in the
global market. There are various techniques of digital which could have adopted by the company
such as SEO, SEM, PPC etc. search engine optimization is the tool through which company get
higher rand on the search engine (Baruah and Baruah, 2015). This gives positive impact on the
buyers’ minds. Moreover, it will increase the company annual sales. Besides, the selling
organization also used digital technology in internal environment in order to reduce the time cost
and for productive outcome is the current trend of the market. Digital technology provides rapid
connectivity between customers and company. This gives the great impact on the overall
economy in terms of growth. Marketing industry changing and adopting new challenges for
optimizing new growth or challenges. Overall, it is the growing economy which makes easy
effect. On the other side, it also gives new effective growth to the business to sustain the interest
of customers. In pastime when company adopts marketing techniques such as direct, indirect,
advertisement on TV, magazines, radio etc. nowadays things has changed. It makes good
changes of the organization which requires effective changes (Cha and et.al., 2016). With the
help of digital technology and online mobile technology company target their customers by
sending E-mails, messages, connect through social sites etc. on the basis of changing in demands
of customers organizations needs to adopt changes accordingly to fulfilling the needs of
customers. It gives new opportunity and growth for the future development process.
Overall new services or opportunity influence mobility factor such as mobile services. In
earlier times when people send messages through post letter and Radio but now things has
changed totally now people uses mobile phone services, internet services, social sites etc. not
connectivity process become fore flexible and quick in process. Moreover, things have changed
totally and people become more advanced now (Chattha, Naqi and Haroon, 2016). This process
is the positive and continuous process according to grab future opportunities. With the help of
mobile data people can assess anything in the world. Weather it is location, people, things etc.
technology mentioned here are being used in all stages of evaluation practice from evaluation
design. Every technology needs systematic planning or design in terms of providing effective

growth for people. Mobile services provide different advantages and scope in order to adopt
different opportunities. This makes changes and effective process of working. Along with that,
overall demand of new technology (Gaur and Bathula, 2017). Advanced technologies give higher
technology to the people in terms of providing great advantage for the people. As according to
report of McKinsey global institute identified in 2013 that there are twenty-five technologies are
disruptive because they all are rapidly advancing, impact was potentially wide, affected
significant value. Like mobile technology has been given advanced services to the people
through which man can easily connect with the people at any time and at anywhere. It gives wide
range of flexibility in terms for getting advanced technology. Moreover, there are some factors
which occurring disruptive in mobility factor such as political, environmental population
changes, equality & Diversity, finally technology (Musa, 2016).
Emerging trends
Machine learning: machine learning has the potential trend and biggest disruptors over
the next decade. In terms of industries which affect mostly in line for disruption that is
transportation and medical industries. In current situations machines plays a very important role
in terms of removing long process. In future mobile industry has been grown rapidly and
provides more flexibility in communication process. Population adopts the use of machines
technology to make the way easier and flexible (Naidu and Ponduri, 2015). Like in earlier times
cable phones were available and in current scenario things has change now there are various
technology are introducing such as smart phones, video calling, etc.
The Blockchain: it is the another trend of the digital technology which gives necessary
changes in the technology and trends. Blockchain is the tulip mania underpinning of
cryptocurrency (5 Emerging trend to consider in 2018, 2017). It is basically decentralized heart
of cryptocurrency which is a distributed ledger of records which helps for verification the
company records without the need for a middleman. This digital trend gives positive result in
the development of technology innovation (Shree, Gupta and Sagar, 2017).
Digital twins: it is the digital representation of the real world system which helps to
provide information on the status of the real world analog. This is the advanced technique of
digital which enable real world with digital world by offering a unique changes. In coming time
period digital twins also adding value in operational efficiency. This process or new technology
helps business leaders to use and improve their products and services. It is very effective and
helpful to reduce and manage the risk factors in the manufacturing quality and enhance customer
satisfaction approach.
Artificial Intelligence: it is the another trend of digital technology which boost customer
experience for the organization benefits (Siddiqui, 2017). This artificial intelligence helps
company to make smart decision making approach for the company enhancement.
Intelligent things: Intelligent things are giving new method of working which is
different from others. For example Amazon Echo it is the best technology has given by the
intelligent things.
Factors affecting mobility

Political: to analyze what actual factors disruptive the industry EE telecommute
company needs to consider actual what happening in the global scale. Like due to changes in
political changes things are change through which flexibility become low and drop down. For
example, after election Donald Trump to the UK decision to leave the EU. This gives the huge
impact on the global factor (Singh, 2017). This creates some hurdles to the telecommunication
industry. In global mobility strategy innovative changes must be required to make effective
changes in the customer perception. Another political change will affect the VUCA volatile,
uncertain, complex and ambiguous. This factor affects company policies and digital impact on
the digital technology. Technology keeps changing and form innovative way to performing the
task.
Social factors: it is the another emerging factors which reduce the scope of digital
technology. Society affect technology directly. Like digital technology gives huge flexibility in
online marketing and online purchasing. On the other side, due to connected with online or nor
physical appearance some customer are fear to buy from online (Srivastava, Verma and Tripathi,
2017.). This gives adverse effect on the technology sector.
Environmental factor: it is the another factor which disrupt the behavior of customers in
terms of high risk. Due to rapid changes in the economic environment demand of the new
techniques has been increasing. Moreover, these factors affect the trends of technology which
mitigate the flexibility factor.
2. An assessment of a key customer or segment of an organization and the potential of user
behavior, based on emerging disruptive trends.
EE is a British mobile network operator it is the making of good presence in
telecommunication industry (Talib and Rahman, 2017). It is a basically mobile network and
providing internet service provider as well. The focus of the company is on the customer service.
They adopt the best digital and internet services to offering high speed services to their
customers. The main target customer of the company is local people or national people. The
target market segmentation of the company is general consumer and business market, sports
mom toll-free, Domestic traveler/calling card, international traveler, military. Target market
segment strategy company focus on the customer services this makes good presence interns of
providing good services to the customers. The company will spend substantial marketing efforts
in determining which set of features in order to sustain the customer satisfaction approach. Along
with that, company also needs to take care of the needs of customer demands and try to give
them the best productive services. EE focus on the market needs which must be fulfilled by the
organization. Like telecommunication industry always reduce the load of their customers. So
that, they easily accessible their connectivity everywhere (Siddiqui, 2017). Company target
business man or traveler who need high quality of internet and mobile services in order to
receive important business meeting.
Customer is rational they adopt services on the basis of different factors. In terms of
current study situation buyers needs and wants are changing in rapid manner. In order to meet
the needs of customer company has to adopt several technologies and methods to offering the
best quality internet and mobile services. Disruptive factors affect the needs of customer, it gives
negative impression on the customer minds.

The rise of empowered consumer: old way of giving services are changed now
customer wants new technology and emerging trends. It gives heavy changes in the business
operations. EE limited needs to understand the current trends of technology in terms of giving
new services (Musa, 2016). These change the behavior of users in terms of service prospective.
New services or technology grab the attraction of customers from which company has to face
challenging situations. In terms of new services. Moreover, new trends and environment keep
satisfying the customer needs. On the other side, company needs to focus on the needs of
customers. Telecommunication is the fast growing sector in which competitors are adopts
different technologies in order to get the customer full satisfaction level.
New opportunity to understand consumer behavior: In this dynamic environment
company needs to determine the current trends and techniques through which customer get more
satisfaction level from the services of company. EE limited must be acquire market research to
understand the current trends (Musa, 2016). Users always looking for the best quality services
for that company should be according to the customer services. Consumer behavior is very
essential for the company success. It must be according to the customer behavior on the other
side, digital technology provides great impact on there behavior of customers. Moreover, the
main target audience of the organization is customers who needs quality of data or mobile
services. On the other side,
Changing face of automotive consumers: automatic trend gives the huge impact on the
behavior of customers. People get to used to with automotive world which influence number of
customer satisfaction (Cha and et.al., 2016). Along with that, this must be according to the
customer satisfaction. There are different types of automatic brands which provides unique
technology for the customers.
On the basis of above, discussion it can be concluded that effective and fast growing
technology trend is always in trendy zone (Gaur and Bathula, 2017). It influences the behavior
and their decision making process. It gives different unique and well affecting sources. Company
require adopting new changes in the services to attract the potential customer and their customer
loyalty. Trends always change the consumer mind setup. This gives better opportunity in the
market. Based on disruptive trends' customer needs are changes as well. According to that, EE
limited always applies better quality services to the customers (Naidu and Ponduri, 2015).
3. A discussion as to how organizations could engage using mobile devices with the target
market to increase competitive advantage.
In order to develop effective results and performances, EE Limited need to focus on the ways
through they can engage customers in the business. With the help of engagement, they are able to
work in systematic manner at workplace to deal with innovative characteristics and ideas.
Further valuable connection assists to build loyalty and create more content in the business. In
respect to implement the working group performances, engagement of people create through
focus on the spectrum of goals towards the enterprise need to meet (Hafeez, Hong and Afsar,
2017). Following are certain ways through organization can easily implement engagement of
customers in business:

Contributing content from the mobile device: In this way, EE limited need to upload
their photos and videos to increase business results in response to specific request. Therefore,
simply it defines and designs to make successful results. To make successful results, important to
know that it make contribution text based outcomes and findings. In addition to this, mobile
users more likely to submit different content in visual manner. Cameras also built in the mobile
phones rather than typing long messages (Shamsuzzaman, Alzeraif and Khoo, 2018).
Amplifying content: Every user unable to use and create content that are helpful in the
context. Mobile users that comment and share enrich and distribute existing content with
valuable to growing audience.
Session-depth metrics: In this way, measure considered in the engagement. In this
consideration, EE Limited need to more time need to spend time to see each customer visiting in
the particular site. Therefore, they are able to deliver creative results at workplace in systematic
manner (Shahzad, Haris Qureshi and Abbas, 2018). Meaningful metrics involves number of
elements in which views, unique visitors and average length of usage session needed. Hence,
percentage of the screen developing to make effective results.
Long term loyalty: Another way to engage users by EE Limited is that they need to
retention over the time. In this regard, meaningful metrics includes different elements with
unique characteristics. Each user must be registered in the company so that effectiveness in the
business could be increases easily. With the help of this way, company able to track with the
behaviour more accurately over the time.
Financial contribution: It is the ultimate measurement of user engagement. In this
aspect, users those have deep connection with EE Limited are most likely. Therefore, it is
important to look towards the progression from download to subscription. It is the successful
way that assists to make effective results in the business environment (Dubey and Srivastava,
2016)..
Cross platform interaction: In this aspect, measurement considered at different level
which interact across the platform such as mobile, tablet, desktop, etc. In respect to keep these
platforms EE Limited can create easily engagement of their users. In addition to this, it also
assists to create proper news and understand distinct behaviour in the platform and devise that
are tailored approaches regarding each person (Qaiser Danish and Shahid, 2018).
Furthermore, there are several ways exist through business can increase engagement and
meaningful results in EE Limited to attain competitive advantages with target customers. It is the
significant elements that make systematic work performances at workplace. They are as follows:
Think about first time user welcome: In respect to working in a group on mobile
engagement said to great design that assist to make mobile products. For new users, company
appreciate for one time purchasing and welcome. It shows that what products need to offers and
how it can be used. Further, on second visiting different welcome message emphasis on the
fewer known people.
Always offer with next story: When user will finished one piece of content, mobile
product need to be immediately present additional things which could be see into the next
content. In this regard, EE Limited needs to edit their previous content and increase latest

technology up gradation which helps to make re-circulating from user in the form of vital
sustaining engagement (Shahzad, Haris Qureshi and Abbas, 2018).
Create mobile content: In order to create first content, it is essential to implement proper
meaning of news and interactive content that are optimised for the users who possess best
experience in the mobile. It also assists to develop more creativity at workplace in the business
environment to make creativity and performances at workplace.
Personalisation of the content: Mobile device are personal tool so that it considered one
owner and one user only. EE Limited needs to implement touch and voice content to make it
personal for users. With the help of the personal and human interaction, all these impact with
high expectations of personalisation for users. Phones are also known as adapts which could be
considered in many ways (Dubey and Srivastava, 2016).. Therefore, it makes total security in the
products and services of mobile. It make geographically relevant so that people could be targeted
with their personal strength and build with needs in mind.
Use push notification: Furthermore, there are different consideration in which powerful
aspects implemented at workplace that assists to meet with desired goals and objectives. In this
regard, EE Limited needs to pull users back into the mobile app and then use push notification as
well. Power could be reach in this way positive aspect so that effectiveness will be increasing in
successful way (Shamsuzzaman, Alzeraif and Khoo, 2018).
Offer services oriented tools: In addition to this, in respect to attain competitive
advantages by target customers, EE Limited requires listing and classified mapping tools, etc.
Mobile products that assist to user also accomplish tasks which assist to save time and more
likely to use. Hence, it assists to make expansion in implementing in-depth strategy which helps
to create more apps (Haider, Rasli and Tariq, 2015).
4. Recommendations and justifications as to how insights and emerging themes in relation to
mobile technology and interaction could be monitored to support an agile response to
emerging trends and digital disruption.
In order to implement creativity and deals with emerging trends, it is essential to EE Limited to
considered several recommendation which helps to focus on the more profits and revenue
development. They are as follows:
Arm sales team with the mobile tools: In respect to develop target market, EE Limited
needs to concentrate on their innovative tools. In this regard, the chosen organisation requires
include smart-phone, laptop, etc. Teams of the business need to make constant communication
with productivity tools with includes internet, schedule with considered systematic work
performances at workplace (Hafeez, Hong and Afsar, 2017). Scheduling and calendars in EE
Limited develop their activities with ascertain targets and goals at workplace. With the help of
mobile business applications, the chosen business can easily increase their productivity with
different elements such as emails, internet, etc. In respect to considered presentation by whole
team, different customers will be engage in social collaboration and prepare invoice as well.
Use QR codes and engage customers in the mobile space: In today’s time, online
marketing and SEO consultant helps to make effective results and operations at workplace. With
the help of following QR codes, EE Limited able to considered local promotion in different areas

of the world (4 Mobile Marketing Strategies That Will Boost Engagement And Sales, 2018). It
helps to offer customers with protective wireless credit cards in mobile.
Add cloud bases software: The chosen company can engage with their effective
activities at workplace. In this regard, they can begin their offers as cloud based activities to
implement mobile customers. It includes telephony features such as voicemail, Conference
Bridge, etc. Increasingly, it assists to make proper promotion EE Limited so that services could
be develop with small business market. Latest packages helps to make consideration that are not
available for small business market as well (Fine, 2017). Therefore, it is important to the
enterprise to targets with fewer amounts of employees.
Increase agility and reduce cost: EE Limited must need to reduce their costs to make
real benefits with increase their agility and reduces costs. This is because, when the chosen
business reduces their cost, users are encourages towards the activities that assists to meet
desired results (Qaiser Danish and Shahid, 2018). On the low cost activities, the company able to
meet with their actual position that helps to concentrate on the increase using mobile apps.
Synchronization: In respect to implement synchronization, applications of social media
implemented with media platforms that helps to prove and make greater help as well. In this
way, EE Limited able to show their creativity and API registration as well. With the help of login
activities, visibility could be increases that assists to go through the long and tedious filling
process at workplace (Dubey and Srivastava, 2016). As results, in simple term, it will help to
connect through clicking on icon button.
Push Notification: In respect to considered inclusion, application users updated their
message and event as well. It is the best way in which interaction of different kinds of people
take place in the business towards the goals and objectives (Premkumar and Rajan, 2017). With
the help of special knowledge and event activities, it has been seen that mobile applications also
increases which specially panned on the page to show creativity in EE Limited. In this way,
company could bale to implement push notification within the systematic work performance. In
this regard, the company can able to send the effectiveness in the business.
Not just virtual rewards: With the help of small reward, it has been seen that customers
are attracted very easily. Therefore, EE Limited should try to considered some reward
applications through they will easily make some extra benefits to customers. As results, it assists
to create something big (Haider, Rasli and Tariq, 2015). With the help of fascinate different
elements, it has been seen that motivation also increasing in systematic manner. Therefore, it
helps to target new customers with redirect activities. In this way, coupon and gift cards could be
considered that assists to motivate towards the particular application. It helps to get some extra
effective results in the business to make successful outcomes.
Speed uncompromising: With the help of the proper waiting and considered
effectiveness, it has been seen that mobile application is the one of the best element to make
systematic work performance (Sunny and Abolaji, 2016). With the help of the proper
maintenance of time and considered proper featured, applications are developed to make sure EE
Limited attain their goals and objectives. Within the less amount of time, harmful activities will
be reduced at workplace that assist to develop more systematic work.

Use SMS marketing to connect users: In respect to make effective results, EE Limited
should considered SME marketing. It is the best way that helps to offer and consider traditional
email campaigns. In this regard, average click research also considered in systematic manner to
develop marketing activities. With the help of the huge and systematic work performance, it has
been seen that valuable results will be develop at workplace (Shamsuzzaman, Alzeraif and Khoo,
2018). Many people able to develop their understanding with new phone number and significant
discount as well. It is the best way to considered appointment of the people through set reminder.
CONCLUSION
From the above report, it can be concluded that marketing is the important element to
make successful results in the business. It is the best way to develop effective results and
outcomes in the enterprise. Therefore, present report selected EE Limited which is one of the
major business in telecom sector. In this context, different activities and tasks has been designed
to measure effectiveness at workplace. To ensure that company will able to make their high
profit, it has been seen that customer survey develop in systematic manner. Furthermore, report
summarised about the recommendation which need to applied in chosen business to increase
their effectiveness. In addition to this, it articulated about the engagement of users in the business
through implement different activities.

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Online
5 Emerging trend to consider in 2018, 2017. [Online]. Available through:<
https://www.morganstanley.com/ideas/stan-delaney-5-disruptive-trends>.