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Marketing of Fashion - Charles & Keith

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Added on  2020-04-15

Marketing of Fashion - Charles & Keith

   Added on 2020-04-15

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Running head: MARKETING OF FASHIONCharles & Keith enters ThailandName of the Student:Name of the University:Author Note:
Marketing of Fashion - Charles & Keith_1
1MARKETING OF FASHIONSelected Marketing Objectives:Objectives:The objective of Charles & Keith is to enter the market of Thailand, especially itspolitical and fashion capital, Bangkok. The market of Thailand has a high demand forpremium fashion accessories like shoes, bags and jewellery. The aim of Charles & Keith is totarget the upper class customers in the country and offer fashion products to cater to theirfashion needs. Moreover, it would be able to promote its products at fashion shows and onfashion magazines in Thailand. This would enable the company to gain strong foothold inthe Asian fashion market and earn robust profit (charleskeith.com, 2017).Target markets:The primary target market of Charles & Keith would be the highly competitivemarket of Thailand. The fashion company particularly wishes to get a strong position inBangkok, the fashion capital of the country which would enable to gain access to the upperclass fashion loving customer segment. The market of Asia is experiencing increase indemand for fashion brands and already experiences presence of big brands like Zara, theSpanish fashion brand (Sabel & Johansson, 2016). The secondary target market of Charles & Keith consists of the important markets inAsia outside Thailand. Thailand is situated very close to the main fashion markets in Asialike China, Singapore, Malaysia and India. Thus, gaining a strong foothold in Thailand wouldallow the company to dominate these markets and earn huge revenue in these markets(Stremlau & Tao, 2016).
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