Marketing and Consumer Behavior Analysis
Added on 2020-10-23
27 Pages6734 Words82 Views
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Marketing
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Question 1........................................................................................................................................1Identify key provision of legislation, codes of practices and national standards relevant tomarketing roles.............................................................................................................................1Identify two key legislation, two codes of practice and two national standards..........................1Describe the provisions of each legislation, code and standard...................................................2Provide an example of required action to address each provision...............................................2Question 2........................................................................................................................................2Identify three communication concepts.......................................................................................2Describe the typical process of each concept..............................................................................2Question 3........................................................................................................................................3Describe the typical process involved in each method................................................................3Question 4........................................................................................................................................3Describe the typical process involved in each technique.............................................................3Question 5........................................................................................................................................3Identify two design of samples in probability sampling and two designs of samples in non-probability sampling....................................................................................................................3Describe the typical process of each design................................................................................4Question 6........................................................................................................................................4Explain the development and use of hypotheses in market research...........................................4Explain the process of developing hypothesis in market research..............................................4Explain how this hypothesis is used in market research..............................................................4Question 7........................................................................................................................................5Explain research reporting formats in market research...............................................................5Question 8........................................................................................................................................5Describe the roles of qualitative research in market research......................................................5Describe the roles of quantitative research in market research....................................................5Describe the uses of qualitative research in market research......................................................6
Describe the uses of quantitative research in market research....................................................6Question 9........................................................................................................................................6Identify three survey instruments ................................................................................................6Describe three characteristics of each instrument........................................................................6TASK 2s...........................................................................................................................................72.1 Develop research objectives for the project...........................................................................72.2 Develop research questions for one research objectives........................................................72.3 Develop hypothesis for each research question.....................................................................7To assess the benefits and drawbacks of marketing activities within an organisation................92.4 Identify and develop data collection method.......................................................................102.5 Identify options for quantifying data...................................................................................112.6 Test and amend survey tools................................................................................................11TASK 3..........................................................................................................................................123.1 Interpret market research plans to identify potential respondents.......................................123.2 Identify respondents in line with research principles..........................................................123.3 Recruit respondents in line with organisational requirements.............................................12TASK 4..........................................................................................................................................134.1 Prepare and arrange resources for data gathering................................................................134.2 Gather and record data and information using tools............................................................134.3 Store information and data...................................................................................................13TASK 5..........................................................................................................................................135.1 Process data and information for analysis...........................................................................135.2 Apply data analysis techniques............................................................................................14Theme 3:....................................................................................................................................155.3 Summarise and findings.......................................................................................................15TASK 6..........................................................................................................................................156.1 Collate and assess findings to produce report......................................................................156.2 Communicate research findings to relevant personnel........................................................17REFERENCE.................................................................................................................................19.......................................................................................................................................................21
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