The Marketing of Green Space Inc

Running Head: Marketing of Green Space Inc.
Marketing of Green Space Inc.
Name of the Student
Name of the University
Author Note

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Marketing of Green Space Inc.
Table of Contents
Task Two....................................................................................................................................2
The Profile of the Company...................................................................................................2
About the Industry..................................................................................................................2
Main and Secondary Competitors of Green Space Brands....................................................3
Task Three..................................................................................................................................4
Task Four...................................................................................................................................5
References and Bibliography.....................................................................................................9

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Marketing of Green Space Inc.
Task Two
The Profile of the Company
Green Space Brands Inc was founded in the year 2013 and it is headquartered in
Toronto, Canada. It operates in the industry of consumer products within the sub industry of
packaged food. It is engaged with the developing, marketing and manufacturing of food
products. It offers various food products like dairy products, meat, yogurt and other food
materials and serves the customers of Canada. The mission of Green Space Brands Inc is to
create those products which helps to inspire and improve the lives of the consumers with
simple ingredients, practices of traditional farming and making an innovative branding.
Recently, this company has launched some of their own brands for the purpose of continuing
their journey for looking out for new opportunities so that their family can be expanded. The
brands of Green Space Brands Inc include- LOVE CHILD organics, CENTRAL ROAST,
CEDAR, GOVEGGIE and Riot EATS ORGANIC (GreenSpace Brands, 2020). Moreover,
the team consists of individuals which are passionate and believe in the power of better and
are continually striving to innovate the simple things without much complications.
About the Industry
Green Space is a Canadian based brand which markets as well as sells natural and
premium food products to the consumers across North America. It is a producer of 100
percent organic foods for infant and for the toddlers. Along with this, it owns another brand
which deals with nut and seed mixes and other brands deal with Canadian based cold juice
business and it is one of the leaders in the US plant based cheese market. All the products of
this company are wholly owned and retail in a variety of retail grocery stores in various
locations of Canada (Inc., 2020). Recently, in this year the Green Space Brands changes its
terms of the Private Placement which was announced previously after the resignation and the

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Marketing of Green Space Inc.
appointment of the directors. It has also announced its restructuring and debt extension after
equity offering at the end of the process of strategic review. During the year 2019, the Green
Space Brands announced its closing of the additional advance of standby under the agreement
and issuance of loan fee shares. At the same time, it is also working on its extension to ABL
Debt facility (Press Releases, 2019). Thus, it can be inferred that Green Space Brands is a
growing company with prosperous future aspects.
Main and Secondary Competitors of Green Space Brands
The competitors of Green Space Brands are (GreenSpace Brands, 2020)-
 Daiya- Daiya Foods is one of the top competitors of Green Space Brands and it was
founded in the year 2008 and it is headquartered in Vancouver, British Columbia. It
also operates its operations in the food processing sector and has more employees
than that of the Green Space Brands.
 EDLOND Diary Technologies- It is another rival company of Green Space Brands
and it was founded in the year 1993 in Elk Grove Village in Illinois. It also operates in
the food industry and it generates revenue which is $114.1M more than the brands of
the Green Space Brands.
 Earth’s Own- Earth’s Own has been considered as the top competitor of Green Space
Brands. It is private company and was founded in the year 1995 and it is also
headquartered in Vancouver, British Columbia. It operates in the field of food
processing and has more employees as compared to Green Space Brands.
The other competitors of Green Space Brands include Violife, Postal Instant Press, Kite
Hill, Mastergraphics, Culture Fresh Foods, Nature’s Path and Plastic Surgery Associates.
These are the top 10 competitors of Green Space Brands and together they have raised 86.5M