Marketing of Joe Fresh

Running head: MARKETING OF JOE FRESH
Marketing of Joe Fresh
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1MARKETING OF JOE FRESH
Executive Summary
The purpose of this report is to discuss about the company Joe Fresh and provides a
background in relation to their business. It discusses about the value proposition in relation to
a product line and how it helps in strengthening the relationship between the customers and
the company. It discusses about the strength, weakness, opportunities and threats in relation
to Joe Fresh and it elaborates on the target market in relation to the company. It expounds on
the target profile of the company and provides recommendations that can help in the growth
of the company.

2MARKETING OF JOE FRESH
Table of Contents
Introduction................................................................................................................................3
Value Proposition.......................................................................................................................3
SWOT Analysis and Summary..................................................................................................5
Target Market and Positioning...................................................................................................8
Conclusion..................................................................................................................................9
Recommendation......................................................................................................................10
References:...............................................................................................................................11
Appendix :................................................................................................................................14

3MARKETING OF JOE FRESH
Introduction
Joe Fresh is the name of a fashion brand that has been created by the designer Joe
Mimran for that of Canadian food distributor Loblaw Companies Limited. The label is
instrumental in selling stylish along with affordable apparel which includes that of adult
along with children wear. The line of Joe Fresh is available in more than 300 Canadian
supermarket along with superstores (Joefresh.com., 2018) It has also entered within the U.S
market and it has got pop-up stores within that of New York City. The mission statement of
the company revolved around producing high quality apparel at a price that is affordable. It is
committed to serving the needs of all kinds of customers- from the poor to that of the
affluent. Integrity in relation to product design along with that of great price are the key
factors in relation to Joe Fresh that has enabled it to be successful within that of the Canadian
market. The values of Joe Fresh revolves around catering to the needs of all kinds of
customer from that of women, men to that of the children. Value is added to that of the
products of Joe Fresh by the help of their superior service, expertise, exclusivity, convenience
and experience (Kong et al., 2016). The key issues in Joe Fresh pertains to that of the limited
range of the products and the lack of promotions that acted as a hindrance for the company.
This report will focus on the value proposition along with SWOT analysis of the company. It
also discusses about the target market in relation to Joe Fresh and the recommendations that
can help in improving the products pertaining to the company.
Value Proposition
A brand is made with the help of accumulation of the experiences along with that of
behaviour between the product, service and that of the company. Positioning in relation to Joe
Fresh helps it to adapt to that of the changing markets along with customer behaviour. The
value propositioning of women’s clothing has been created because it is relevant within the