Marketing of Life Straw in Columbia

Running head: MARKETING OF LIFE STRAW IN COLUMBIA
MARKETING OF LIFE STRAW IN COLUMBIA
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1MARKETING OF LIFE STRAW IN COLUMBIA
EXECUTIVE SUMMARY
In the following essay, the scope and possibility of introduction of a product called
“LifeStraw” in Columbian market will be discussed. The mentioned product is a personal,
portable, and hand-held filter that purifies contaminated water and makes it drinkable. The
product’s possible success in the country will be analysed in the light of Columbian culture,
and present economic state. It is found as conclusion that the product can be successfully
inducted in the country because of favourable cultural and economic conditions, but proper
marketing and distribution strategy should be implemented.

2MARKETING OF LIFE STRAW IN COLUMBIA
Table of Contents
INTRODUCTION......................................................................................................................3
DISCUSSION............................................................................................................................3
CULTURAL ANALYSIS OF COLUMBIA.........................................................................3
ECONOMIC ANALYSIS OF COLUMBIA.........................................................................4
CONCLUSION..........................................................................................................................6
REFERENCES:..........................................................................................................................7