Marketing Techniques Assignment Solved
Added on 2021-04-24
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Running head: MARKETING OF MEHFIL RESTAURANTMarketing of Mehfil RestaurantName of the studentName of the UniversityAuthor note
1MARKETING OF MEHFIL RESTAURANTExecutive SummaryThe primary purpose of this report is to elaborate on the location, services offered andstaffing structure of Mehfil Restaurant. It discusses about the marketing techniques that areemployed by Mehfil Restaurant. It elucidates on the tools that can help in measuring theeffectiveness of the techniques employed for marketing and the recommended measures thatcan help in improving relationship with that of the customer.
2MARKETING OF MEHFIL RESTAURANTTable of ContentsSection 1: Business Operational Scope......................................................................................31.1 Location of Business........................................................................................................31.2. Products and Services Offered........................................................................................31.3 Staffing Structure.............................................................................................................5Section 2: Marketing Activities.................................................................................................62.1 Current target Market.......................................................................................................62.2 Marketing techniques currently employed.......................................................................7Section 3: Recommendations and Conclusion...........................................................................93.1 Scope and range of marketing techniques........................................................................93.2 Appropriateness of tools used for measuring marketing strategies.................................93.3 Recommendations..........................................................................................................10Bibliography.............................................................................................................................11
3MARKETING OF MEHFIL RESTAURANTSection 1: Business Operational Scope1.1 Location of BusinessMehfil Restaurant is located in Auckland, New Zealand. The address of MehfilRestaurant is 1/302 Te Irirangi Drive, Flat Bush, Auckland.Figure: Location of Mehfil RestaurantSource: ("Mission Bay", 2018)1.2. Products and Services OfferedMehfil Restaurant creates an experience that blends the mouth watering Indian foodwith that of a great dining experience. It serves Indian dishes and its unique menu caters to alarge large of customers. Beautiful location along with quality ingredient comes together inorder to provide a memorable experience to the customers. The menu of Mehfil Restaurantcomprises of appetisers, classics, lunch and deserts [ CITATION Ryu17 \l 16393 ]. Theappetisers of Mehfil Restaurant consist of Poppadom Platter, Chaat Papadi, onion bhaji andpakora. In the segment of classic, one can get Tandoori Chicken, Fish Tikka, Murg MalaiKebab and Dry Chilli Chicken. There are also Kid’s Deserts like Mango Khulfi, Galub Jamunand Hot Chocolate Fudge Cake. The beverages that are offered at Mehfil Restaurant includesClassic Martini, Margarita, Manhattan, Moscow Mule, Scotch Neat, Gin, Beer and Wine[ CITATION Kra17 \l 16393 ]. The non-alcoholic drinks are also offered that is hugelypopular among the kids like that of fresh lime soda, fauxrangina, ginger ale and cranberry.
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