Marketing Officer in Hospitality Report 2022

Running head: MARKETING OFFICER IN HOSPITALITY
Marketing Officer in Hospitality
Name of the Student:
Name of the University:
Author Note:

1MARKETING OFFICER IN HOSPITALITY
Executive Summery
The aim of this report is to analyze the marketing mix that Hilton hotel applies to the
marketing plan and strategy making. The Hilton is one of the most popular choices when it
comes to luxury and comfort. In spite of that, their profit turnover has not seen much growth
for the last few years. The marketing plan created here uses the aspects of 7Ps of marketing
mix and applies them to targeting, segmentation and positioning, so that an effective
marketing strategy can be created. With collaboration with the middle scale properties and
social media marketing, Hilton hotels will be able to increase their profit exponentially within
the next five years.

2MARKETING OFFICER IN HOSPITALITY
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Business objectives of Hilton hotel........................................................................................3
Marketing objectives of Hilton hotel.....................................................................................3
Marketing mix of Hilton hotel...............................................................................................4
Marketing plan.......................................................................................................................5
SWOT................................................................................................................................5
Segmentation......................................................................................................................6
Targeting............................................................................................................................6
Positioning..........................................................................................................................6
Plan summery.....................................................................................................................6
How marketing plan meets marketing objectives..................................................................6
Comparison with other organizations....................................................................................7
Conclusion..................................................................................................................................7
References..................................................................................................................................8