BSBMKG501: Marketing Opportunities Evaluation Report for BBQfun

This report analyzes two key marketing opportunities for the BBQfun simulated business: digital marketing and influencer marketing. The analysis considers customer needs, market trends, and the company's existing marketing strategies. The report emphasizes the shift towards digital technology and the growing trust in online product information. It highlights the potential positive impacts on sales volume, company growth, market share, and brand reputation. The report also provides innovative approaches for implementing digital marketing through various online platforms and influencer marketing by engaging employees. The report includes a sales analysis, a discussion of the benefits of the opportunities, and concludes with a bibliography of supporting marketing resources.

MARKETING
OPPORTUNITIES:
PART B

Marketing
opportunities
O Digital marketing
O Involves the use of the digital platforms
O The internet, social media, and websites
are used
O The method reaches customers across
the digital platforms
O Influencer marketing
O Involves the use of employees
O The employees are motivated to be the
ambassadors of the company

the determination of the
opportunities
O I considered a number of factors
while choosing the opportunities.
O The first was the needs for
customers
O The second was the trends in the
market
O The third was associated with the
marketing strategies of the company
O The fourth was the advancement of
technology

Needs for customers
O A marketing strategy must be in line
with the need for customers.
O The company needs to look into the
tools that customers use most
O Most customers use the internet to
search for products they want
O Telling them about the company and
its products using the digital
platform is likely to be effective

Trend in the market
O The retail industry is shifting towards the
digital technology
O Organisations are using the internet to
reach customers
O Customers are using the internet to
search products and organisations
O Trust over products on the internet is
growing
O As a result, using a digital platform is
likely to affect the company positively

Organisational marketing
strategies
O The reason why the opportunities were
selected was because the company
demonstrated to have different marketing
strategies
O Even though the company used some digital
strategies, it did not exploit all of them
O The influencer marketing was not in the plan
of the company
O Selecting the two opportunities would close
the gap in organisational marketing

Technology
O Technology has advanced and it
should be used in business
O The selection of the digital marketing
was influenced by the advancements
in technology
O Technology has provided devices
that easily connect customers and
organisations
O The employees can also use the
technology to influence the
customers

Support for the marketing
opportunities
O Market trends
O The market is advancing at a high
rate
O Customers want to know more about
their products before they buy
O Customers want to be told more
about the products by people who
understand the products
O Influence of the advanced technology
is increasing

Sales figures
O Sales in 2017 were 12,000,000
O Sales in 2018 were 15,000,000
O The number is expected to increase
with the use of the two opportunities
O The number that will be reached with
the two opportunities is high
O When the number is high, the sales
are likely to be high

Effects of opportunities
O Sales volume
O Sales volume will be affected positively
O Marketing is the same as calling more
customers to buy
O When the number of customers increases,
the sales increase
O Any additional customer that comes to the
company affects the sales
O The additional customers will need
additional units to meet their demand and
needs

Growth
O The marketing opportunities will affect the
growth of the company
O Growth is dictated by operations and returns
O The increased number of the company will affect
the growth of the company
O The company will have to enlarge its territories
O The number of the employees will need to be
increased
O The company will need to increase its equipment
to take care of the increased customers
O Therefore, growth is inevitable in this case

Market share
O Market share can be termed as the percentage
that an organisation holds in the markets
O The opportunities will increase the market share
O The opportunities will increase customers to the
company
O Therefore, some customers will need to leave
other organisations and start purchasing from
the company
O By increasing the number of customers, the
percentage of the customers who buy from the
company will increase