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BSBMKG501 - Identify and evaluate marketing opportunities

   

Added on  2020-05-04

8 Pages1535 Words58 Views
Running head: MARKETING OPPORTUNITIESMarketing OpportunitiesName of the StudentName of the UniversityAuthor Note

1MARKETING OPPORTUNITIESTable of ContentsQuestion 1........................................................................................................................................2Question 2........................................................................................................................................2Question 3........................................................................................................................................3Question 4........................................................................................................................................3Question 5........................................................................................................................................4Reference.........................................................................................................................................6

2MARKETING OPPORTUNITIESQuestion 1 The codes of practice provided the information about the standard which has been setunder the work health and safety laws. It helps to recognize the better ways to achieve the workhealth and safety through the application of the law. It is only applicable for the Australia wherethe person works under any company or any organization. The court also takes evidence thoughthe application of the code of practices.The mandatory codes always establish the minimum standards of protection towards theconsumer where it always applicable for the regulation for the unfair trading law and it alwaysenforceable. The voluntary codes always showed the self regulation of industry where it can bemaking them associated with the industry. Sometimes it also forms the partnership with agovernment agency (Australia and Authority 2014). It helps to collect and control the personal information through the online and onlinemarketing channels where the code is always a platform, channel and technology neutral. TheADMA code of practice also helps in increase of community trust and consumer confidence inthe marketing, media, analytics and advertising industry (Hair Jr and Lukas 2014).Question 2 The Competition Law which has been enforced by the Australian Competition andConsumer Commission (ACCC) has been formed for a fair trading in the business andconsumers. The Australian Consumer Law has provided the frameworks for the enforcementof unfair contract terms, product safety laws, consumer rights guarantees and unsolicitedconsumer agreements. The Australian Intellectual Property laws has been framed for the

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