SAMSUNG GALAXY S6 Student name Course work Executive summary 3 Introduction 4 SWOT Analysis 4 SWOT factors 6 Current situation 4 SWOT factors 6 SWOT factors 6 Target market segmentation 7 Selected tar
Added on -2019-09-24
Marketing plan Marketing plan 13 Marketing plan SAMSUNG GALAXY S6 Student name Course work Executive summary 3 Introduction 4 Current situation 4 SWOT Analysis 4 SWOT factors 6 Target market segmentation 6 Segmentation approach 6 Three Target market segments 7 Selected Target market segment 8 Marketing objective 8 Product positioning 9 Recommendation of positioning strategy 9 Intended positioning strategy 10 Defending positioning strategy 10 Marketing mix 11 Product 11 Price 11 Distribution 12 Communication 12 Implementation plan 12 Implementation schedule 12 Implementation tactics 12 Contingency plan 12 Research plan 12 Financial projection and implications 12
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Running head: Marketing planMarketing planSAMSUNG GALAXY S6Student name
Marketing plan1Table of ContentsExecutive summary.....................................................................................................................................3Introduction.................................................................................................................................................4Current situation.........................................................................................................................................4SWOT Analysis.........................................................................................................................................4SWOT factors...........................................................................................................................................6Target market segmentation.......................................................................................................................6Segmentation approach..........................................................................................................................6Three Target market segments................................................................................................................7Selected Target market segment.............................................................................................................8Marketing objective.....................................................................................................................................8Product positioning.....................................................................................................................................9Recommendation of positioning strategy................................................................................................9Intended positioning strategy................................................................................................................10Defending Positioning strategy..............................................................................................................10Marketing mix...........................................................................................................................................11Product..................................................................................................................................................11Price.......................................................................................................................................................11Distribution............................................................................................................................................12Communication.....................................................................................................................................12Implementation plan.................................................................................................................................12Implementation schedule......................................................................................................................12Implementation tactics..........................................................................................................................12Contingency plan...................................................................................................................................12Research plan........................................................................................................................................12Financial projection and implications........................................................................................................12Projected income statement.................................................................................................................12Projected break-even analysis...............................................................................................................12Financial implications............................................................................................................................12Overall recommendations.........................................................................................................................12
Marketing plan2Recommendations.................................................................................................................................12Support by SWOT analysis.....................................................................................................................12Support by marketing concepts, terms and information.......................................................................12References.................................................................................................................................................13
Marketing plan3Executive summary
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