Marketing Plan for 11 Cadogan Garden Hotel in London

This report discusses the marketing plan for 11 Cadogan Garden Hotel in London, including the marketing mix, micro and macro marketing environment analysis, customer value and engagement, and effective use of digital marketing.

Marketing essential

Table of Contents
Introduction- ..................................................................................................................................3
Main Body.......................................................................................................................................3
Marketing mix........................................................................................................................3
The Marketing Environment (Micro).....................................................................................4
The Marketing Environment (Macro)....................................................................................5
Creating Customer Value and Engagement...........................................................................6
Effective use of Digital Marketing.........................................................................................6
Conclusion.......................................................................................................................................7
References .......................................................................................................................................8

Introduction-
Marketing is the factor which is follow by the organisation to promote their product and
services into market. Companies prepared marketing plan so their operations can influence the
customers. It plays a vital role in understanding the market need as well succours performing
companies to eliminate their threats. In this given report, marketing plan of 11 CADOGAN
GARDEN is being made to generate the new customer base after pandemic effect (Angelakis,
2021).
The above mentioned hotel is a part of Relais & Chateaux group that deals in hospitality
sector globally. It was built in 19th by Lord Chelsea. It is a vintage hotel with luxurious interior.
In this given report analysis of micro and macro factor with promotional plan to acquire the
customers in LONDON is being taken into consideration (Canelas, 2019).
Main Body
Marketing mix
Marketing mix is a process that focuses on various part of factors of marketing plan. It is
used by organisations to attracts the wider range of audiences through their operations. The
above mentioned mix succours the company into decision making as well as help into derive the
demand for new product. The marketing plan will include 4Ps that helps the marketing mangers
into maintain focus on important things. In the given report the marketing plan of 11
CADOGAN GARDEN is being evaluated through the mentioned mix (Collier and Kay, 2020).
Marketing mix Analysis
Product 11 CADOGAN GARDEN has the number of
rooms in its hotel. The property includes 54
rooms in its hotel with so lavish amenities in
the room with vintage touch that other
competitor lacks.
Place 11 GAREDEN HOTEL holds a beautiful and
attractive website that shows the complete
details of its hotel specifications.
Price Company segments the quality conscious

customers for its hotel room that prefer
“quality over price”.
Promotion After the COVID situations travellers and
tourist hesitate to use hospitality services
because of transferable diseases. Hence the
company have to build a proper rule and
regulations that includes safety
measures towards avoid the pandemic. like
hotel can only be allotted to vaccinated
customers.
The Marketing Environment (Micro)
Marketing environment are those factors that affects the business performance as well as
influence its decisions approach. It includes several factors like competitors, public, brand
image, marketing plans that has direct alliance with business operation etc. below are some
factors of 11 GAREDEN HOTEL that can affects its operations (Randrianasolo, 2018).
STRENGTH-
 Brand image- 11 CADAGON
GAREDEN HOTEL has deep root
history and a touch of vintage design
that helped them in established their
brand name in market.
 Well located – Since, the hotel located
in the heart of LONDON that provides
an advantage of location to mentioned
hotel in performing its operations.
WEAKNESS-
 Overpricing- The 11 CADAGON
GAREDEN HOTEL rooms are
overpriced due to vintage touch in its
rooms.
 Shortage High quality employee-
Many customers in the past has
reported review towards hotel staff
behaviour.
OPPURTUNITY-
 Foreign and domestic tourist-
Company can capture foreign and
domestic tourist easily towards its
THREAT-
 Rise of budgetary hotel- The
hospitality sector is changing rapidly so

services.
 COVID 19- Because of pandemic all
the businesses were collapsed and need
to start from the new point that means
high ranking hospitality competitors
also have kick-start from similar point
with other hotels.
on the competitors.
 Economy downturn- After the
pandemic the economy downturn has
deployed the people money that
ultimately affected the internation
tourist.
The Marketing Environment (Macro)
The macro environment are those external factors that impact businesses operations by
their forces. It includes political, economic, social, technical, legal and environmental. Every
marketing plan is filtered through this model. It helps into improvising the plan so that it can
eliminate the barriers from operations. Below some of the external forces are discussed that can
impact 11 CADAGON GAREDEN operations (Shapiro, Mackmin and Sams, 2019).
Factors Analysis
Political Due to COVID 19 it is seen that UK
government completely banned operations of
hospitality sector due to safety concerns. In
future, if any circumstances arises it can be
possible that government can power set a
complete ban on tourism. It can hurt the
operations of given hotel.
Economic The fluctuation in foreign currencies can boost
the business and vice-versa. If international
currencies got stronger over pound than
ultimately tourist from outside the UK will
want to visit the country. That helps into
boosting the given industry business.
Social After opening of lock down domestic as well
as international tourist are slightly more aware

for using the safe and secure options for their
stays.
Technology Several travel blogs website are active in the
market where people can read and review
about the company operations. Hence, 11
CADAGON GARDEN is active on various
social media platforms. Therefore, a good
review can boost the business as well as one
scathing review can downturn the operations.
Legal UK has formed a law of truth to menu.11
CADAGON GARDEN have to be follow the
above law in which they to write complete
information like calories in the food and all the
nutrition value to its value customer.
Therefore, any inappropriate lead can cause a
legal activity.
Environmental UK will mostly visit the country in spring and
autumn at that time 11 CADAGON GARDEN
can influence most customers. But in off
seasons due to weather can lower down their
revenue.
Creating Customer Value and Engagement
Customer value and engagement plays an important role in developing better standards of
working in the corporate firm. Such instances ensures better framing of business goals and
objectives in relation to their scope of their attainment. For the given hotel firm given term plays
a vital role in ensuring better bran image of the business firm can ensure competitive advantages
in their respective operational marketplace (van Barneveld, Graham and Diffey, 2018).

Effective use of Digital Marketing
11 CADAGON GARDEN managers will take use of digital marketing techniques for
which effective marketing activities of the hotel firm will be ensured. In relation with their
marketing strategy i.e. marketing mix digital channel for marketing will be undertaken for which
brand will be promoted using attractive slogans and theme line associated with company's vision
or mission statement (Wang and et. al., 2021).
Conclusion
From the evaluation of the given report document, it can be concluded that, there are
several strategies adopted by hotel firm to engage their operational working in terms of
attainment of their business goals as per desirable standards. In the given report key discussions
were being made that coincides their relation with deriving effective productivity for the hotel
firm and enabling effective marketing strategy through usage of digital technologies.

References
Books and Journals
Angelakis, N., 2021. Evolution of Small-Scale Rainwater Harvesting in the Hellenic World
Through the. Handbook of Water Harvesting and Conservation: Case Studies and
Application Examples, 11, p.103.
Canelas, P., 2019. Place-making and the London estates: land ownership and the built
environment. Journal of Urban Design, 24(2), pp.232-248.
Collier, P. and Kay, J., 2020. Greed is Dead: Politics after individualism. Penguin UK.
Randrianasolo, A.A., 2018. Organizational legitimacy, corporate social responsibility, and
bottom of the pyramid consumers. Journal of International Consumer Marketing, 30(3),
pp.206-218.
Shapiro, E., Mackmin, D. and Sams, G., 2019. Modern methods of valuation. Estates Gazette.
van Barneveld, R.J., Graham, H. and Diffey, S., 2018. Predicting the nutritional quality of feed
ingredients for pigs using near-infrared spectroscopy (NIRS) and chemical
analysis. Animal Production Science, 58(4), pp.709-718.
Wang, X., Cheng, M., Wong, I.A., Teah, M. and Lee, S., 2021. Big-five personality traits in P2P
accommodation platforms: similar or different to hotel brands?. Current Issues in
Tourism, pp.1-13.