Marketing Plan for The World Residences and Sea

Running head: MARKETING PLAN
MARKETING PLAN
Name of the Student
Name of the University
Author note

MARKETING PLAN1
Table of Contents
Introduction................................................................................................................................3
Issues faced by “The World residences and sea”.......................................................................3
Marketing logic to create customer value..............................................................................3
STP analysis of “The World residences and sea”......................................................................4
Segmentation..........................................................................................................................4
Target market.........................................................................................................................4
Positioning..............................................................................................................................5
Value proposition of “The World residences and sea”..............................................................5
SWOT/TOWS analysis..............................................................................................................6
Marketing strategies of “The World residences and sea”..........................................................7
Marketing mix for “The World residences and sea”..................................................................8
Product...................................................................................................................................8
Price........................................................................................................................................9
Place.....................................................................................................................................10
Promotions...........................................................................................................................11
People...................................................................................................................................12
Process..................................................................................................................................12
Physical evidence.................................................................................................................13
Conclusion................................................................................................................................13
References................................................................................................................................14

MARKETING PLAN2

MARKETING PLAN3
Introduction
The only private residential cruiser in the world that is the most massively cloistered
on earth is “The World residences and sea” (Verksteder, 2020). It provdes an international
community of residents & guests who spend extensive tie exploring the most exotic
destinations of the world and return onboard. This cruise was first built by Forsen Mek.
Verksteder and was designed by Knut U. Kloster. The cruise was launched in Oslo, Norway
in the year 2002 and the cruise is known for giving a feel of Titanic of the 21st century
(Verksteder, 2020). The cruise consists of 165 all total residents and is one of the world’s
largest vessel that has visited almost 1213 ports and have travelled across 6,41,000 nautical
miles (Verksteder, 2020). This report will discuss about the marketing plan of “The World
residences and sea” and will recommend appropriate marketing mix required after observing
the SWOT analysis summary.
Issues faced by “The World residences and sea”
The main issue faced by the company is attracting the younger generation as there is
very less time for this generation to plan for long holidays. Therefore, some innovativeness
and flexibility with the services and the products needs to be made by “The World residences
and sea” to have that edge over the competitors. There is yet another issue that includes the
availability of the skilled crew for the development of port infrastructure meeting the
requirements of the environment.
Marketing logic to create customer value
The business environment is getting highly competitive therefore there is a need to
focus on the needs and wants of the customers (Verksteder, 2020). This will help the
company in having an edge over the other competitors that are existing in the market. If the
customers are satisfied then they are more likely to repeat. A customer-driven strategy would