Marketing Plan for Tesco: Business Idea, External Environment, SWOT Analysis, Marketing Mix, Target Market

Marketing
Plan

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Discuss business idea of selected organisation.......................................................................1
2.. Assessing external environment.............................................................................................1
3. Swot Analysation....................................................................................................................3
4. Elaborates marketing Mix of 4ps ...........................................................................................4
5. Discuss the term competition and what is competitive advantages........................................5
6. Suggestion for target market to selected company.................................................................7
CONCLUSION:...............................................................................................................................8
REFERENCES................................................................................................................................9
.........................................................................................................................................................9

INTRODUCTION
Marketing is process of distributing, selling, manufacturing and advertising of product
and services in marketplace to aware customer about their needs and wants (Belliure., 2019). The
term marketing plan is report which derives about strategy of marketing or it involves overall
business plan. It also design well structure business related plan to achieving goals purpose.
In this report, the company is taken Tesco Plc, it is British multinational leading retail
organisation in United kingdom. They generally deals with merchandise groceries product and
services in Welwyn Garden City, Hertfordshire, England (Caetano, 2019). As topics are covers,
by discuss Pestle analysation for company's external environment, to assorting Porter Five forces
for measuring competitive advantages and business plan for company marketing plan.
MAIN BODY.
1. Discuss business idea of selected organisation.
Tesco is one of leading retailer business organisation in United Kingdom where many
other top retailer venture existed like Burberry, Walmart and Asda Stores. These companies not
have introduced nutrition products as well as some of health care product is too expensive where
middle range of buyer could not able to buy. Tesco can introduce their authentic Nutrition
health care product in lower price to reduces the customer gap.
2.. Assessing external environment.
External environment is designed to measure all external factors which can make impact
on business operations. Through act of business having react for maintaining flow of business
activities. For Tesco, External environment commence important role to generates optimum
information related competitive market which create impact on operations (Fernando and et . al.,
2020). By opting Pestle assessment as it support to using techniques for assessing macro
environment which may profound to impact in organisation performance. Political: This factor implies about overall corporate governance activity related with
norms, rules and regulation with business operations. As political situation of United
Kingdom is in steady form, where Tesco having influence of UK government its
policies, rules and regulation on the industry basis. This factors includes labour laws,
taxation, policies and restriction through which government opposed. There is huge
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implication from European Union as Brexit market where it derives that outsider
companies can eligible to trade with European countries. Economical: It is factor which defines about performance of country's economic growth
in terms of GDP( Gross Domestic Product), inflation rates, recession, employment rates
etc. Through these elements can create an impact on Tesco venture faces hard
competition from other telecommunication firms like Vodafone makes high competition
in marketplace. By heavy competition Tesco company need to cut down their product
prices for sustain in competitive marketplace (Firmansyah and et . al., 2020). Further
more, other factors can enhance UK economic background increased through
globalisation, market high cost, impact of inflation where consumer exceeds its buying
power, due to unemployment of high cost production such as land, labour and capital
venture supplies negatively impact in business group. Social: To determine and scrutinize social environment of market to highlights like
cultural trends, demographics, populations assessment in terms of geographic as well as
demographic trends. As in social environment of United kingdom is very vast where
Tesco company can approach their customer through age, gender, caste and culture
basis. By practising of customer selection through this procedure create an impact on
business. Technological: These factors prevails to innovation in technology background that
creates an impact the operation of business related industry and influence to market
positive and negative side for business related benefits. It refers about automation or
advanced technology as resources to assort by company where they can increase their
mobility. Tesco venture has huge advantages of this factor because in United Kingdom
there is high influence of Technology factor as well as company utilise many artificial
traits of resources which provides benefits. Environment: In this factor involves all those factor which influence and determine by
surrounding environment. Aspects which involve in business related environment
society development, Environmental issues for Tesco company perspective
(Ghahnavieh., 2018). It can also influence for CSR activities but there is huge challenge
that company faces at the time of weather or climate changes that having direct impact
on business performance.
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