(solved)Marketing Plan - Assignment

Added on - 06 Nov 2020

  • 9

    pages

  • 2176

    words

  • 7

    views

  • 0

    downloads

Showing pages 1 to 3 of 9 pages
Marketing PlanNext Gen Pollution and Viral Filtration Mask with Botanicals (AusAir)Anusha DhunganaS4643938Victoria University of Sydney15/05/2020BH0117Introduction to Marketing
Table of Contents1. Introduction of the product..............................................................................................................2.2. Market Targeting..............................................................................................................................3.a. Who are the buyers?....................................................................................................................3.b. How can we reach them?.............................................................................................................3.c. Where are they located? Where do they purchase?....................................................................3.d. What are their interests and behaviours? What do they buy or like?..........................................3.3. Market Segmentation................................................................................................................................4,5.4. Swot Analysis.................................................................................................................................5,6.5. Competitor Analysis..........................................................................................................................7.6. List of references...........................................................................................................................8,9.1|P a g e
1.Introduction of the productNext Gen Pollution and Viral Filtration Mask withBotanicals. (AusAir)AusAir is a fashionable, breathable, reusable, and washable mask with botanicalswhich was co-founded by two brothers Elias Honor and Isaac Honor along withtheir childhood friend Jack Graham in 2017 after years of looking at the problem;air pollution which they experienced during the trip to China. Before inventingAusAir they looked after the problems with the current masks, tested new designand prototyping. The mask offers unparalleled breathability, filtration, fashionand fragrance. It is designed in Australia and botanically infused[ CITATION Aus202 \l 1033 ].The main features of the AusAir are as follow:1.Blocks over 97% of PM2.52.The world’s thinnest one-way valves3.Highly durable4.Magic fit ear loops5.Memory nose foam6.Ergonomic design7.Click and switch design8.Science-backed filtration technology9.O2Plus filter range10.Reusable skins11.Replaceable filters (filters last up to 4 weeks)2.Market Targeting2|P a g e
desklib-logo
You’re reading a preview
card-image

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document