Marketing Plan

Marketing Plan

Table Of Content
• Introduction
• Background of business and rationale
• SWOT Analysis
• SMART Marketing Objectives
• Market Segmentation, targeting and positioning
• Comparison of marketing mix
• Implementation of plan
• Conclusion
• References

Introduction
A marketing plan is comprehensive document or blue print that
highlight and promoting and marketing efforts for future period of
time. The project based on the new opening business of “Star
Brightening” that produce cream for men and women. To enter into
the UK market and establish in effective manner prepare a
marketing plan for the loan.

Background And Rationale
Company overview: Star Brightening is a marketing organisation
providing cosmetic products of various companies. Its business is
operated through other business that are established in UK. The
company has introduce its own Cosmetic products. The rationale of
the business to provide natural products to people that help to get
glow easily in daily routine life. The main agenda of the
organisation to get success for longer period of time.

SWOT Analysis
SWOT analysis is a structure that apply by the organisation to analysis
inner activities regarding to competition and get position to build up
strategic planning.

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Strength:
 Product Quality: The company provide each product into standard
quality that attract to customer for the company and they willingly
pay amount of the products.
 Good marketing: To compete with the other organisation require to
promote their products in effective manner in the cosmetic industry.