Marketing Plan for Amazon Virtual Dressing Room

Marketing plan

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Task 1: Mission...........................................................................................................................1
Mission statement...................................................................................................................1
Task 2: Situation analysis............................................................................................................1
SWOT analysis.......................................................................................................................1
PEST analysis.........................................................................................................................2
Task 3: Marketing strategy..........................................................................................................2
Target audience......................................................................................................................2
Developing budget..................................................................................................................2
Task 4: Marketing mix................................................................................................................2
Product....................................................................................................................................2
Price........................................................................................................................................3
Place.......................................................................................................................................3
Promotion...............................................................................................................................3
Task 5: Implementation and control...........................................................................................3
Putting plan into action...........................................................................................................3
Monitoring results..................................................................................................................4
CONCLUSION................................................................................................................................4
References:.......................................................................................................................................5

INTRODUCTION
Marketing plan can be defined as the part of the business plan in which goals and
strategies are formulated along with the implementation and results. It is based on the customer
analysis and promotion of the brand (Bryar and Carr, 2021). Organisation chosen here is the
Amazon is one of the leading international E-commerce company headquartered in US and
established in 1994. it deals with the mobile phones, electronics, clothing, digital streaming,
artificial intelligence and many more products and services. The following discussion is based on
the marketing plan of Amazon Virtual Dressing Room which includes mission and objectives,
swot and pest analysis, target audience and budgeting, marketing mix and implementation with
conclusion.
MAIN BODY
Task 1: Mission
Mission statement
Mission statement of Amazon states that they aim to serve their customers with help of
online assistance and also physical stores as well in order to focus on price, selection and
convenience for their stakeholders. Moreover, they want to be the earth's most customer centric
organization where consumers can get anything from products to the services in an online
manner and provide the experience of real time shopping in the form of Amazon Virtual
Dressing Room (Nguyen Jr, 2019).
Task 2: Situation analysis
SWOT analysis
Strengths includes that it is a strong brand with customer centric activities and low cost
model with efficient delivery network. Weaknesses includes the zero margin estimation with tax
avoidance and history of product flops. Opportunities includes the own brand selling with
capturing growing markets and own payment gateway with foray into pharmacy. Threats
includes the data security and tough competition with lawsuits from rivals (Baboolal-Frank,
2021).
1