Healthcare Marketing Assignment 2022

Marketing Plan
For Healthcare
Services

USP of the Service :
Service selected: Healthcare services
to
Children
USPs:
• Good quality
• Implementation of advanced
technology
• Compassionate and equal treatment

Target market
The target market
consist of Children of
• Low income group
• Immigrant
communities
• Middle income group
• High-income group

Target Market
The target market
also encompasses
• children with
mental disabilities
• children with
physical
disabilities

4 P’S of Healthcare
Marketing
Price:
It is a crucial factor .
Often
Highly expensive medical
treatment weigh
Heavily upon the parents
from the new-born
babies.
This indicates to the
requirement of
inexpensive
medical treatment

4Ps-Price:
Moreover,
highly expensive medical treatment
make diagnosis inaccessible as well as
unaffordable for the low-income
group,
people from the immigrant
communities. This is the reason the
Healthcare service sector I in the
country has adopted a low price
Strategy by allowing inexpensive
medical treatment, medical benefit
cards for the needy people