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TOUR.7800 Marketing Plan Assignment - Rainbow Hotel
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Marketing Plan (TOUR.7800)
Added on 2020-05-11
TOUR.7800 Marketing Plan Assignment - Rainbow Hotel
Marketing Plan (TOUR.7800)
Added on 2020-05-11
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Running head: SALES & MARKETING PLAN1Sales & marketing plan for Rainbow HotelNameInstitution Affiliation:
SALES & MARKETING PLAN2Executive SummaryRainbow Hotel located in Rotorua, is a representative of the five star brand that is within the Distinctive Business Hotel across the world grouping. This hotel is a hypothetical case of a five star hotel which provides special guest access to the golf course, has luxury spa services, tennis courts, and has a high quality services which are seen throughout the hotel especially in the rooms, lobbies and other facilities. In this hotel it is characteristics in the services which are exhibited in the five star hotel.Differentiating on the types of the business services which are offered in the hotel, from the othercompetitors can assist not merely in building of the Rainbow hotel brand over-all , but will help appeal to frequent business travelers who are most frequent high level personal services as well as recognition than they could receive at the competitors five star hotels. This would provide Rainbow hotel with opportunity to be able to leverage on the core competencies in regards to servicing the business individuals to this luxurious environment.In this Hotel sales and Marketing plan it is designed to cover to be implemented and cover the period of 2018-2022. The structure of the plan will incorporate the marker overview which will focus on the porters five Forces, PESTEL and the SWOT analysis. Moreover, the report will identify on the marketing objectives which will address SMART objective and address on the issue which were raised on the situational analysis. Additionally, the plan will incorporate on the marketing mix strategies through addressing on all the relevant marketing mix and link them to the objectives. The plan will also incorporate the budget, implementation and the control aspect.
SALES & MARKETING PLAN3Introduction This report is about the sales and marketing for Rainbow Hotel which is a five star located in Rotorua. The business provide exceptional services in this industry, and it has been a market leader which has been competing with some of the other competitors in the Industry (Abbey, 2014). In this sales and marketing plan it is for the period between 2018- 2022. Some of the attributes it will address are the growing need to increase the high rated businesses, the increase in the market share, segmenting wisely in the depth analysis in order to gain the competitors business as well as laying down on the processes so as to ensure the customers are satisfied. The objective of this plan is to give this business a competitive edge from the other rival organization, therefore, it will look at the ways how they will address this issues considering it operate in luxurious environment. This report has been structured on various in order to address these issues fully these are; situational analysis, marketing objectives, marketing mix strategies and budget, implementation and the control.Market overview/ Situational analysis.Rainbow hotel is amongst leading five star hotel which offer luxurious services in Rotorua. Nonetheless, due to the current market which is somehow depressed, as a result of the economic downturn and the restrictions from the hotel industry, this threat could be regarded to be critical to the corporate industry and can be considered as short to medium term (Assaf, Josiassen, Mattila & Cvelbar, 2015). Rainbow hotel need to continue to focus in the delivery of the exemplary luxurious services, at affordable rates and be able to develop customer relationship which is beyond their one stay. The situational analysis will focus on the Porters Five Forces, PESTEL and SWOT.
SALES & MARKETING PLAN4Porters Five ForcesThe use of this model is to attempt to realistically access the potential levels of the aspects of profitability, opportunity as well as the risk which are based on the key factors that are within thehotel industry (Blal & Sturman, 2014). The following shows the analysis which has been carried out on these factors on porters five and how each affect Rainbow hotel.Figure 1: The diagram show Porter five forces.Threat of New Entrants.Rainbow Hotel has a medium pressure when it comes to this factors. Being the leading five star hotel it is one of the best which clients utilizes their services and prefers most (Blal & Sturman, 2014). The entry barriers is relatively low; as there is no clients switching cost and the requirement of the capital is zero. Rainbow Hotel is seen by many as a brand, and it has been
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