Marketing Plan for Darrell Lea Rocklea Road
VerifiedAI Summary
The objective of the marketing plan is to increase the brand awareness and the communication reach for the successful launching of the product. The marketing plan reflects upon the creating the awareness of Darrell Lea dark chocolate among the Australian consumers. It is analysed that the consumers in Australia loves to eat dark chocolates and ready to pay high prices for the value products. They possess high purchasing power and are quality conscious. The brand has focused on targeting on-the-go workers and chocolate chiller consumers of Australia.