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Marketing Plan - Assignment Sample

   

Added on  2021-04-17

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Running head: MARKETING PLANMARKETING PLANName of the student:Name of University:Author Note:Internal StrengthsInternal weakness
Marketing Plan - Assignment Sample_1

MARKETING PLAN1The company has a great experiencein operating in the tea market ofCanada. This beverage company has a clearstrategic direction.The marketing department of thecompany finds out creative andinnovative ideas for a successfulmarketing of the product(Redrosetea.com, 2018).The company has a rich backgroundhence never fail to gain monetaryassistance. The company provides freecollectible premiums with eachpacket which attracts their customers.Beside producing tea, the companyalso sales the additional productsassociated with their main products. The company has several branches inthe business cities of the USA.It utilities the digital platforms formarketing and selling their products. The company does not have a good management team that takes careof the work culture within the organization. Therefore, manyemployee issues are being emerging.Red Rose Tea offers a limited number of variety or flavours which isthe main reason it is lagged behind in the competition in the market. The brand does not want to change its product development planshence does not focus on the health benefits of drinking tea whichother parts are promoting.The company does not have a strong market image which mayprovide it a competitive advantage then other companies of similarproductsThe company has limited offerings in compared to the other teaproducing organisations. The management system of the company is not very positive inhaving a change in the organisation.The marketing strategies of the company is not very strong and itdoes not use digital advertisements in the popular social networkingsites so that people know about it.Due to weak marketing plan the customers do not have a clear picturein their minds hence choose another popular brand while makingbuying decision.The company’s distribution channels are not very strong therefore, itis not very popular among the mass segment. The fixed cost of the company has been increased for the increase oftax amount in the country. The range of segmentation is very low hence cannot apply to largemarket.External opportunitiesExternal threatsRed Rose tea has a popular brand image among a large section ofthe Canadian market. Therefore, the company can get theopportunity for new acquisitions, through this, the organizationwill be able to develop new teams for marketing and innovation. As the company offers a high quality premium tea leaves withoutany flavours, it can have a huge market in the foreign countriesespecially in the European countries.As mentioned before, the company has enough capital if it wantsto venture new markets. It has available monetary assistanceproviders which will help the company in new ventures. Income level of the customers around the globe has beenincreasing so also the level of living standards. More people arebeing preferring tea as healthier alternatives among the range ofnumerous beverages.Red Rod Tea can face some seriousthreats due to its poor line of products. Itdoes not have a range of flavours whichits competitors offer. In different countries, it can face advancegovernment policies as the companydoes not have any updated norms, fit fordoing business in the diverse markets.Increasing costs is one of the mostdangerous threats which can affect thecompany greatly.Other tea sellers both national as well asinternational have been entering the USAmarket and these are having moreoffering and flavours than that of RedRose Tea. New companies are marketing theirproducts focussing on the healthperspectives hence gaining more marketpenetration and popularity.Segment name The young generation to middle ageBenefits soughtStrengthening immune system, cleansing intestines, feeling fresh, cardiac problems, badbreath and tooth decay. Demographics Age: 20 to 40 years, Family size: both small and large families Income group: higher andmiddle class groups Gender: both working men and women, Education: socially andpolitically aware, well educated people.Cohorts The baby boomers Psychographics Comfort and convenience seeking people, Consumers active in the social discourses,Luxury oriented people.Usage rate0.508kg (17.9oz.) per capita
Marketing Plan - Assignment Sample_2

MARKETING PLAN2Usage situationRegular in breakfast and in parties. Mainly to feel fresh and healthyExample It will have a celebrity brand ambassador from the sports or music industry.
Marketing Plan - Assignment Sample_3

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