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Ethical Issue in Marketing Plans : Report

   

Added on  2020-01-28

17 Pages4931 Words46 Views
Marketing Planning

Table of ContentsINTRODUCTION......................................................................................................................3TASK 1......................................................................................................................................31.1 Evaluation about BA’s ability for planning its future marketing activity........................31.2 Capability of planning Future Marketing Activity...........................................................51.3 Various techniques of organizational Auditing and related factors that affect the marketplanning..................................................................................................................................6TASK 2....................................................................................................................................102.1: Assessing the main barriers to marketing planning and BA overcoming thesemarketing barriers................................................................................................................10TASK 3....................................................................................................................................113.1 Marketing plan for the launch of a new services for BA...............................................113.2 Marketing planning is essential in the strategic planning process for BA.....................123.3 Examine the new techniques for new product developments........................................123.4 Pricing policy, distribution and communication mix for the new product....................133.5 Factors affecting marketing plan implementation..........................................................14TASK 4....................................................................................................................................144.1 Ethical issues influences marketing planning................................................................144.2 Organization response to ethical issues..........................................................................144.3 Consumer Ethics and the effect it has on the marketing Planning.................................15Conclusion................................................................................................................................15REFERENCES.........................................................................................................................16

INTRODUCTIONMarketing Planning process can be described as making details and analysing thereport on market place for developing the marketing strategies for organization to enter anynew market and face competition. Marketing plan involves the development and situationalplan related to market. Related market strategies and its implementation to earn profit. Atlast, details about performance on financial forecast and control mechanism is studied.Effective marketing planning is required for developing marketing activity and to get ensuredabout the marketing objectives. Planning is required so that resources and opportunities canbe fully utilized. Report consist of details about the internal and external factors thatinfluences the marketing plan to raise the market value (Hollensen, 2015). Along with itdetails about main barriers, there effects and necessary steps to prevent or overcome thesebarriers. The relationship between the employees and customers is necessary to increase themarket profit, performance and in achieving the goals and objectives of the organization. Thisreport helps the learner to understand about the ethical issues, its effect, affect and how todeal with such condition in developing marketing plans. Learner will gain knowledge aboutthe marketing planning of any goods and services of any organization related to its aims,objectives and resources. TASK 1Introduction about Organization British Airways PLC is company to modernize aircraft fleets and provide service withimproved innovation. Board of directors of BA have decided to provide better services andplan related to it by organizing meeting and discussing new possibilities. The new plandeveloped by BA has been acknowledge to generate more revenues than earlier. The newplanning will also contribute in more customer and will provide advantages over competitor.The director of BA has decided to establish Marketing plan about his new services. This willalso boost the organization profit.1.1 Evaluation about BA’s ability for planning its future marketing activityMarketing planning is required by the organization for proper functioning of the organizationad for achieving the required goals and objectives. Through market planning effective marketposition can be achieved and results greatly in market shares (Ratten, 2016). There is variousrole that can be applied for future development of BA, some are being described below:

1.It describes the objectives and defines the exclusive new strategies about marketingand getting proper planning.2.It defines controls and monitors the objectives using different parameters.3.Focuses on roles and functionality to be performedwith marketing planning in order toachieve the marketing objectives.4.Defines related potential barriers which creates new problems and defines newobjectives with proper assessments.5.SWOT analysis can be helpful in assuring competitors and customer of BA. 6.Focus on sales forecast and expected sales improves after implementation ofmarketing plan. 7.Budgets for all the expanses and making datasheets about the financial requirements.Changing perspectives related to BA marketing plan are described below:Concept of Product: the Marketing strategies related to BA is to deliver the services andproducts to their customers. They mainly focus on unique customer services and outstandingjourney experience. They create bond between the customer and request for the customerexperience. Catering, the food offered during the flight and on board are quality and costeffective food. There is hospitality in every area of BA. Food standards and food standardsare kept in mind before providing to the customers. The Aircraft Product Development andDelivery is premium and has interior finishing in every class. Everything is designed forcustomer satisfaction and they develop new innovation to impress the customers (Ayub andet.al., 2013). The Worldwide Ground Products ensured EA and expectation deliveringcompetitive advantages to BA. 1.Concept of Selling: BA ensures customer satisfaction and offers them best productsand services. They have never compromised with their standards of services. Thejourney provided to the customers is with full hospitality customer. 2.Concept of marketing: BA marketing services about their airways services has alwaysbeen aggressive. They always maintain and focus efforts on getting new technology inairways to influence customers.3.Concept of Societal Marketing: It has played key role in marketing planning of BA.BA reached the customers in various ways like taking feedback after flights, customercare centre, surveys and many more. This helped in establishing new bond withcustomer and increasing market profit of the company. Increased in sales and services

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