This presentation outlines the marketing efforts and strategies for a hospitality business, specifically the Coppa Club London Bridge restaurant. It covers the roles and responsibilities of marketing, interrelationships with internal functional units, and the relationship with the external organizational environment. The presentation also discusses the elements of the marketing mix and the importance of a marketing plan. The market summary, market segmentation, and target market selection are also addressed, along with the current situation, company objectives, and product definition. Communication strategies, pricing, distribution, competition, and the conclusion are also included.
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