Marketing Plan For Adventures Unlimited Travel Agency

Running head: MARKETING PLAN FOR ADVENTURES UNLIMITED TRAVEL
AGENCY
MARKETING PLAN FOR ADVENTURES UNLIMITED TRAVEL AGENCY
Name of the Student
Name of the University
Author Note

MARKETING PLAN FOR ADVENTURES UNLIMITED TRAVEL AGENCY1
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Market condition and about the venture:...............................................................................2
Market Segmentation, Targeting and Positioning:.................................................................2
Target market strategy-......................................................................................................3
Positioning strategy-...........................................................................................................3
Marketing Mix strategies:......................................................................................................4
Budget:...................................................................................................................................4
KPI (Key Performance Indicators):.......................................................................................5
Precursory section for the Adventures Unlimited Travel Agency:........................................5
Conclusion..................................................................................................................................5

MARKETING PLAN FOR ADVENTURES UNLIMITED TRAVEL AGENCY2
Introduction
A comprehensive report, which is comprised of all the marketing strategies of a whole
year or month or a quarter is known as marketing plan. The marketing plan of a business
venture of start-up involves advertising goals and overall marketing strategies framed for
addressing the market demand for an offering. The purpose of the paper is to frame a
marketing plan for a business venture. The name of the intended business start-up is named
Adventures Unlimited Travel Agency. In this paper, along with the various segments of the
marketing plan, a section of precursory with the policies supporting the information handling
practice will be included.
Discussion
Market condition and about the venture:
In United States, the industry of travel agency is anticipated to stimulate revenue of
around 17.3 billion dollars by the year 2020. The expected data indicates the growth from the
data of 2015 and 2010 as the generated revenue in these years was 15 billion dollars and 12.3
billion dollars respectively (Statista.com, 2020). The projected growth in revenue depicts the
growth in demand and efficient operations in the travel agency sector in United States. The
growth statistics reflects the opportunity for the new business start-up named, Adventures
Unlimited Travel Agency. The business start-up will address each and every travelling need
of travellers through offline and online medium.
Market Segmentation, Targeting and Positioning:
The business venture will address the demand of the population by segmenting the market
based on the demographic, psychographic and behavioral bases.
Demographic segment-