Marketing Plan for Application “SWEETS”

Running head: MARKETING PLAN FOR APPLICATION “SWEETS”
Marketing Plan for Application “SWEETS”
Name of the University:
Name of the Student:
Authors Note:

1MARKETING PLAN FOR APPLICATION “SWEETS”
Executive Summary
The objective of the report is to develop a marketing plan for the new social media application
“SWEETS” that was created by the students in Sweden and is to be launched in three big cities
of India including Mumbai, India and Bangalore. The application is estimated to attain increased
popular among Indian consumers those look for an application that can track their desired
locations, guiding them while travelling along with showing them the recent events in the nearby
locations. The application will also be positioned as a user friendly location detector application
that is innovative in comparison to its existing competitors in the Indian market. In modifying the
features of “SWEET” application it is recommended that all the users of the application must
also be monitored by such security personnel and in a situation of any emergency the security
staff will be sent to their location.

2MARKETING PLAN FOR APPLICATION “SWEETS”
Table of Contents
Introduction......................................................................................................................................3
Application Profile...........................................................................................................................3
Target Audience...............................................................................................................................4
Situation and Business Analysis......................................................................................................5
Brand................................................................................................................................................7
Positioning Strategy and Action Plan..............................................................................................8
Risks................................................................................................................................................9
Measurement..................................................................................................................................10
Recommendations..........................................................................................................................10
Conclusion.....................................................................................................................................11
References......................................................................................................................................13

3MARKETING PLAN FOR APPLICATION “SWEETS”
Introduction
Marketing plan development focuses on outlining the marketing strategies for a business
in order to facilitate it to attain marketing and advertising goals (Baverstock, 2015). The
objective of the report is to develop a marketing plan for the new social media application
“SWEETS” that was created by the students in Sweden and is to be launched in three big cities
of India including Mumbai, India and Bangalore. Focused on such objective, the target audience
for the company will be selected based on the situation and business analysis. Moreover, the
report will also develop positioning strategy and related action plan based on which effective
task and measurement strategies will be developed in analyzing the effectiveness of the
implemented marketing plan.
Application Profile
The new application “SWEET” will be a social media application that was developed by
several students in Sweden and accordingly the company is intended to expand its business in
there major cities of India such as Delhi, Mumbai and Bangalore. This new mobile application
will be similar to the application “Google” that will be launched as a mobile application that can
further be downloaded from the application store (Chaffey & Ellis-Chadwick, 2019). The
company’s offerings will include building the content of application by the users that can
facilitate its target consumers to discover their own location along with offering an exceptional
help while traveling. Through use of this new mobile application the travelers can attain an
instant access to all the local consumes own recommendations (Zhang & Yeung, 2016). The
application will facilitate its users to see its own sweets, followers, events and events that they
are following through pressing an icon on the upper right corner. Unique value proposition