Marketing Plan for ASDA: Strategies, Objectives, and Tactics

MARKETING PLAN

Table of Contents
INTRODUCTION.....................................................................................................................................2
TASK..........................................................................................................................................................2
Producing a basis marketing plan for ASDA...........................................................................................2
CONCLUSION..........................................................................................................................................6
REFERENCES..........................................................................................................................................7

INTRODUCTION
Marketing plan is defined as strategic document that clarifies target markets, aims,
objectives, mission and activities that a company effort to conduct to promote their venture and
products all over the world. The current assignment will be based on ASDA, which is known as
the best supermarket chains the United Kingdom. The study will explain coherent marketing plan
for firm to enhance its advertising tactic for range of quality items.
TASK
Producing a basis marketing plan for ASDA
Executive summary-
It is not so easy to promote a product or service and business in market, because it
requires selection of appropriate tools and techniques as well as sources. ASDA marketers has
utilized effective and appropriate methods and formed useful tactics like market research, etc.
which made them capable to gained expected outcomes. By considering each factor, they have
taken steps towards success and obtained desire results.
Aim-
The goal of ASDA is to generate excellent brand awareness worldwide and increase
profitability.
Objectives-
 To maximize profits margin within 12 months by 50%
 To generate revenue by 50% in 1 year
 To gain competitive advantages in 12 months
 To generate wide web traffic in 1 year.
Strategies-
4Ps of marketing mix-
Product-