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Marketing Plan for Euro Solar Company

   

Added on  2020-03-16

19 Pages4127 Words38 Views
1Marketing Plan for Euro Solar CompanyStudent Name:Student Number:Module Code:Submission Date:

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3Table of ContentsExecutive Summary.....................................................................................................................................3Introduction.................................................................................................................................................4Situation Analysis- SWOT Analysis...........................................................................................................5Strength...................................................................................................................................................5Weakness.................................................................................................................................................5Opportunities...........................................................................................................................................6Threat......................................................................................................................................................6SWOT Matrix...........................................................................................................................................8Euro Solar Process:..................................................................................................................................8Marketing Objectives..................................................................................................................................8Marketing Mix Strategies............................................................................................................................9Product....................................................................................................................................................9Price........................................................................................................................................................9Place......................................................................................................................................................10Promotion..............................................................................................................................................10Brand positioning strategies......................................................................................................................11Quality positioning................................................................................................................................11Value and price positioning strategy......................................................................................................12Celebrity-driven positioning strategy.....................................................................................................12Benefit positioning................................................................................................................................12Brand positioning map...........................................................................................................................13Implementation Plans................................................................................................................................13Action plans...........................................................................................................................................13Product Lifecycle Analysis........................................................................................................................16BCG matrix...............................................................................................................................................17Conclusion.................................................................................................................................................18References.................................................................................................................................................20

4Executive Summary The current paper focuses on the marketing plan for Euro solar company. The company has a long history when it comes to provision of products that meet customer needs and expectation. The company specializes in designing, manufacturing, and making of the latest technologies in installing solar panels to residential, retail or commercial all around the Australia. The report is divided in o three parts. The focus of part 1 involves proposal of a marketing plan in order to help address issues of solar panel system. Section two of the report covers among other things, the situational analysis, the marketing objectives, strategies and the implementation plans. IntroductionEuro Solar Company is an Australian firm that specializes in designing, manufacturing,and distribution of solar products and solar energy systems. Currently the company designsdifferentiated high quality products that cuts across 3kw system, 5kw system, and 10kw system.The company started its operations in 2011 with only 4 employees and a 100 square meterwarehouse. The early operations of the company sought to understand as different ways that thecompany could continue to provide high quality products and a market leading customerservices. In a period of six years, the company saw employees increase from the initial to 150skilled and full time employees. In addition, the company also employed countless number ofcontractors and officers in major markets. This shows that the company has indeed, grown tobecome a driving force for solar power in Australia (Euro Solar, n.d.). This report is a marketing plan document that explain the situational analysis, themarketing objectives, and strategic and implementation plans. Furthermore, the report looks atamong other things, the lifecycle analysis (PLC), and the BCG matrix that shows the position of

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